Area Sales Manager (Reading)

JR United Kingdom; Cheltenham; Remote; GBP 40,000 - 46,000; Full time

Job summary

A leading foodservice provider seeks an Area Sales Manager to drive growth within the independent foodservice sector. The role includes gaining and retaining customers, maximizing sales, and understanding competitor offerings. Candidates should be commercially minded and skilled in building customer relationships, with food industry experience seen as a benefit.

Benefits

Company car or travel allowance

Uncapped bonus potential

Home-based contract

Qualifications

• Capable of winning new business and maximizing sales.
• Commercially astute with proficient Excel skills.
• Food industry experience beneficial but not required.

Responsibilities

• Gain, grow, and retain customers to deliver profitable growth.
• Research target audiences and opportunities.
• Build strong customer relationships through meetings.

Skills

Commercial awareness

Relationship building

Excel proficiency

Desire for sales

Job description

Job Description

Area Sales Manager

Location: Homebased / Reading

Salary: Up to £40,000 + uncapped bonus potential, company car or travel allowance, & home-based contract

Kff is a regional food wholesaler with around 250 colleagues near Maidstone, Kent. Part of Sysco, the world’s largest foodservice provider, we supply local pub and restaurant customers and deliver directly to caterers.

We have ambitious growth plans and seek Area Sales Managers to win and maximize independent foodservice business in your area. If you enjoy fieldwork and want to grow your career within a leading Foodservice company, kff is the place for you.

Responsibilities:

• Gain, grow, and retain customers, delivering profitable volume growth against targets.
• Research target audiences and opportunities in your territory.
• Build and leverage strong customer relationships through face-to-face meetings and understanding customer needs.
• Onboard new customers effectively while maintaining relationships with existing accounts.
• Partner with customers to understand their growth plans, add value, and offer practical solutions and products.
• Understand competitor activity and proposals to ensure your customers receive the best local solutions.

Candidate Profile:

We seek someone capable of winning new business and maximizing sales with existing customers. You should be commercially astute, proficient in Excel, and skilled in building relationships. A desire for sales is essential. Food industry experience is beneficial but not required.

We value diversity and inclusion, encouraging you to bring your whole self to work and help shape our culture.