Area Sales Manager (Reading)

JR United Kingdom; Birmingham; Remote; GBP 35,000 - 50,000; Full time

Job summary

A leading foodservice company is seeking an Area Sales Manager based in Birmingham. The role focuses on growing independent foodservice business while providing exceptional service to clients. Ideal candidates will possess strong sales skills and the ability to develop key customer relationships. Join a dynamic team dedicated to delivering high-quality food products to local providers.

Benefits

Company car or travel allowance

Uncapped bonus potential

Qualifications

• Sales-oriented with a desire to win new business.
• Proficient in Excel.
• Experience in the food industry is a plus.

Responsibilities

• Grow and retain customers, achieving profitable volume growth.
• Research target audiences and opportunities.
• Build strong customer relationships through face-to-face interactions.

Skills

Sales

Commercial acumen

Relationship building

Excel proficiency

Job description

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Area Sales Manager (Reading), Birmingham

Client: kff

Location: Birmingham, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

2

Posted:

10.07.2025

Expiry Date:

24.08.2025

Job Description:

Job Title: Area Sales Manager

Location: Homebased / Reading

Salary & Benefits: Up to £40,000 + uncapped bonus potential, company car or travel allowance & home-based contract

Kff is a regional food wholesaler with around 250 colleagues near Maidstone, Kent. Part of Sysco, the world’s largest foodservice provider with over 65,000 colleagues globally. Kff has a family feel, supplying local pubs and restaurants as well as delivering directly to caterers.

We have ambitious growth plans and are looking for Area Sales Managers responsible for winning and growing independent foodservice business in your area. If you enjoy fieldwork and career growth opportunities within a leading Foodservice company, kff is the place for you.

Responsibilities:

• Gain, grow, and retain customers, delivering profitable volume growth against targets.
• Research target audiences and opportunities within your territory.
• Build and leverage strong customer relationships through face-to-face meetings and understanding customer needs.
• Onboard new customers effectively while maintaining relationships with existing accounts.
• Partner with customers to understand their growth plans, adding value with practical solutions and products.
• Understand competitor activity and proposals to offer the best local solutions to customers.

Candidate Profile:

Looking for someone who can win new business and maximize sales with existing customers. Ideally commercially astute, proficient in Excel, and skilled in relationship building. A desire for sales is essential. Food industry experience is a plus but not necessary.

We value diversity and inclusion, encouraging you to bring your whole self to work and help shape our culture.