Area Sales Manager Midlands Territory

Bowa Medical; Ashburton; On-site; GBP 40,000 - 60,000; Full time

Job summary

Bowa Medical is seeking a proactive Territory Sales professional to manage and expand its UK territory. This role involves supporting surgeons in electrosurgery, providing clinical training, and developing sales strategies to drive revenue growth. Join a forward-thinking company committed to surgical innovation and clinical excellence.

Qualifications

• Minimum 2 years of sales experience in medical devices or regulated healthcare sectors.
• Deep understanding of surgical and theatre environments, especially electrosurgery.
• Proactive, results-oriented, and resilient under pressure.

Responsibilities

• Manage and expand territory, supporting surgeons and healthcare professionals.
• Provide hands-on clinical support and training during surgical procedures.
• Develop and implement effective sales strategies to exceed targets.

Skills

Interpersonal skills

Communication skills

Strategic thinking

Analytical thinking

Customer focus

Education

Bachelor’s degree or registered healthcare practitioner qualification

Tools

MS Office

ERP systems

CRM systems

Job description

We are an internationally active, innovative medium-sized company specializing in medical technology and the automotive industry, with expertise in electromedicine. Our product range includes high-frequency and ultrasound surgery systems designed for safety, ease of use, responsiveness, innovation, and flexibility in both open and laparoscopic surgeries.

Driven by experience and continuous innovation, we aim to meet industry expectations, develop new ideas, and implement them effectively. Our success, characterized by double-digit growth rates, is supported by a forward-looking strategy and global presence.

Your Tasks

Are you a proactive, results-driven sales professional with a strong clinical background? Do you thrive in operating theatre environments and have experience supporting medical device sales? If so, BOWA MEDICAL UK wants to hear from you.

We are seeking a motivated Territory Sales professional to manage and expand a defined territory, supporting surgeons and healthcare professionals in electrosurgery. This high-impact, field-based role focuses on revenue growth and delivering exceptional clinical support.

Your Profile

Key Responsibilities:

• Territory Management: Build strong relationships with healthcare professionals and key decision-makers to increase sales and market share.
• In-Theatre Support: Provide hands-on clinical support, product evaluations, and training during surgical procedures.
• Sales Planning: Develop and implement effective sales strategies to achieve and surpass revenue and profit targets.
• Education & Brand Promotion: Represent BOWA at conferences, events, and seminars to enhance product and brand visibility.
• Process & Performance Improvement: Collaborate with teams to optimize processes and identify growth opportunities.
• Documentation: Maintain accurate CRM and ERP records and ensure compliance with ISO 13485 and FDA regulations.

What We’re Looking For

Required Skills & Experience:

• Bachelor’s degree or registered healthcare practitioner qualification.
• At least 2 years of sales experience, preferably in medical devices or regulated healthcare sectors.
• Deep understanding of surgical and theatre environments, especially electrosurgery.
• Excellent interpersonal and communication skills.
• Proficiency in MS Office, ERP, and CRM systems.
• Strategic, analytical thinking and project management skills.
• Proactive, results-oriented, resilient under pressure.
• Strong customer focus and dedication to clinical excellence.
• Willingness to learn, adapt, and work collaboratively.
• High integrity, reliability, and meticulous attention to detail.

What Success Looks Like

• Regularly exceeding sales and contribution margin targets within your territory.
• Providing timely, high-quality clinical support and training.
• Building positive customer relationships and receiving favorable feedback.
• Maintaining accurate, compliant documentation and records.
• Contributing to the growth of BOWA’s brand and market presence in the UK.

Why Join BOWA MEDICAL UK?

At BOWA, we empower our team members to take initiative, think strategically, and make a meaningful impact. Join a forward-thinking, supportive environment in a growing company committed to surgical innovation, clinical excellence, and patient safety.