Area Sales Manager - Lighting

Bridgewater Resources UK; Welwyn; On-site; GBP 45,000 - 55,000; Full time

Job summary

A market-leading manufacturing group in the UK is seeking an Area Sales Manager to develop and implement sales strategies and build strong B2B relationships. The ideal candidate will have 2-5 years of external sales experience and a background in lighting or cabling. This role offers a competitive salary, uncapped bonuses, and opportunities for career progression.

Benefits

Starting salary between £45,000 - £55,000

Uncapped bonus

Company car, laptop, and mobile phone

Training and ongoing support

Excellent pension scheme

Opportunities for career progression

Qualifications

• 2-5 years of experience in an external sales role.
• Background in lighting or cabling preferred.
• Ability to build and maintain relationships.

Responsibilities

• Develop and execute a sales strategy aligned with goals.
• Strengthen relationships with key customer accounts.
• Maximize sales opportunities and track KPIs.
• Collaborate with internal teams for support.
• Drive product innovation and champion new solutions.

Skills

Negotiation skills

Communication skills

Self-motivation

Relationship building

Job description

Overview

A market-leading £1 billion UK manufacturing and distribution group is looking for a motivated Area Sales Manager to join their dynamic team. This is an excellent opportunity to work in a fast-paced, customer-focused environment where you can make an impact and build strong B2B relationships with customers across the South East (with a focus on the Home Counties and London).

You'll be joining a leading manufacturer and distributor of lighting products belonging to a global group of companies who employ over 1,700 people throughout the UK. They are a well-established business with a fantastic reputation and are a key supplier to the UK electrical wholesale and electrical contractor market.

Role Responsibilities

• Develop and Execute Sales Strategy: Create and implement a comprehensive sales strategy aligned with business goals and sales forecasts. Consider new product launches, promotions, market trends, and competitor activities within the wholesale/contractor sector.
• Strengthen Key Customer Relationships: Build and maintain strong relationships with existing key customer accounts. Collaborate closely with these customers to effectively meet their needs and identify opportunities for mutual profitable growth.
• Maximise Sales Opportunities: Proactively seek new business opportunities and convert them into profitable sales. Identify and capitalize on potential sales avenues to enhance revenue.
• Plan and Report Sales Activities: Plan, forecast, and report sales activities within your designated area. Track performance against KPIs and adjust strategies as needed to achieve targets.
• Collaborate with Internal Teams: Work collaboratively and foster strong relationships with all internal departments and stakeholders to ensure seamless operations and support for sales initiatives.
• Drive Product Innovation: Be at the forefront of introducing and promoting innovative new products to market. Champion new solutions that meet customer needs and give the business a competitive edge.

Rewards

• An starting salary between £45,000 - £55,000
• Uncapped bonus
• A package including a company car, laptop and mobile phone
• Training and ongoing support
• Membership of the company's excellent pension scheme
• Opportunities to progress with the business and wider group

Requirements

• 2-5 years of experience within an external sales role with responsibility for wholesale and contractor accounts
• A background in lighting or cabling would be ideal
• Strong negotiation and communication skills with the ability to build and maintain relationships with key stakeholders
• Self-motivation and a proactive attitude
• The ability to work independently, manage your own schedule, and prioritise tasks effectively
• A full UK driving licence

Think you have what it takes? Apply today to find out more