Area Sales Manager Leading Drinks Brand

Amathus Public Ltd- Incoming Tourism Department Product & Contracts Manager; Nottingham; On-site; GBP 35,000 - 40,000; Full time

Job summary

A vibrant FMCG drinks company in the UK seeks an Area Sales Manager to cover a Midlands territory, focusing on driving sales of RTD products. This field-based role requires proven FMCG sales experience and strong negotiation skills. You will build relationships with independent retailers and key wholesale partners while promoting product visibility. A competitive salary of £35,000-£40,000 plus bonuses and a company car is offered, along with a supportive culture and career progression opportunities.

Benefits

Bonus potential

Company car

Career progression opportunities

Qualifications

• Proven track record in FMCG field sales with drinks experience advantageous.
• Experience selling into independent retailers and wholesalers.
• Self-motivated, target-driven, and commercially astute.

Responsibilities

• Manage and grow sales within a defined territory.
• Drive product visibility through in-store activation and promotions.
• Build strong relationships with store owners and decision-makers.

Skills

FMCG field sales experience

Negotiation skills

Relationship building

Job description

Basic Salary: £35,000 £40,000 + Bonus + Company Car + Benefits

Sector: FMCG Drinks

The Opportunity

This is a rare chance to join a high-growth drinks business with a strong UK presence and an enviable global brand portfolio including some exciting new names that are already huge in the US. With a dynamic, forward-thinking culture and a passion for connecting with consumers, the company sponsors major music festivals, student events, and national campaigns, making their brands highly visible and in demand.

Were looking for an Area Sales Manager to cover a Midlands territory. This is a field-based role selling a leading range of RTD products into Independent Retailers, Symbol Groups, and Wholesale Channels.

The Role

• Manage and grow sales within a defined territory, focusing on independent retail, symbol group accounts, and key wholesale partners.
• Drive product visibility through in-store activation, brand placement, and promotions.
• Build strong relationships with store owners, buyers, and decision-makers.
• Negotiate listings, secure promotional activity, and deliver profitable sales growth.
• Work closely with marketing teams to deliver field activations that align with national campaigns.
• Identify and convert new business opportunities while maximising existing customer potential.
  
  

About You

• Proven track record in FMCG field sales drinks experience advantageous but not essential.
• Experience selling into independent retailers, symbol groups, and wholesale customers.
• Strong negotiation skills with the ability to influence at store and head office level.
• Self-motivated, target-driven, and commercially astute.
• Passionate about consumer brands and building long-term customer relationships.
• Full UK driving licence and able to travel within your territory.
  
  

The Rewards

• £35,000 £40,000 basic salary
• Bonus potential
• Company car and expenses package
• Supportive, high-performance culture with strong career progression opportunities
• Work with some of the most exciting brands in the drinks market
  
  

How To Apply

Please submit your application online.

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We recruit at all levels from internal sales, sales executive, sales engineer, area sales manager, territory sales manager, business development manager, regional sales manager, national sales manager and sales director. Each candidate is interviewed during a thorough pre-screen process to ensure their needs are clarified and catered for.

This vacancy is being advertised by Sales Recruit UK. The services offered by Sales Recruit UK are those of an employment agency.

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