Area Sales Manager - External Wall Insulation (EWI)

PermaRock; Birmingham; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading UK manufacturer of insulation solutions is seeking an Area Sales Manager to drive growth and build relationships in the West Midlands and North West. The role involves sales development, account management, and providing project support. Candidates should have at least 3 years of specification sales experience in the construction industry and a strong technical background in External Wall Insulation. This position offers a competitive salary and company benefits.

Benefits

25 Days Annual Leave

Company Car or Car Allowance

Pension Scheme

Death in Service Life Assurance

Qualifications

• At least 3 years specification sales experience in the construction industry—ideally facades or EWI.
• Strong technical knowledge of EWI, renders, insulation, or façade systems.
• Self-starter mindset with the ability to manage your own territory.

Responsibilities

• Identify and secure new business opportunities in the EWI and façade markets.
• Manage and grow existing customer accounts.
• Stay up to date with trends, legislation, and competitor activity.
• Oversee projects from initial specification through to completion.

Skills

Sales & Business Development

Account Management

Market Intelligence

Project & Specification Support

Education

3 years specification sales experience in construction

Strong technical knowledge of EWI

Understanding of Building Regulations

Job description

Overview

Area Sales Manager - External Wall Insulation (EWI) | Location: Based from home, covering the West Midlands and the North West | Salary: Competitive + Commission + Company Car or Car Allowance, Laptop, Mobile Phone | Hours: 37 Hours per week, Monday to Friday | Contract: Full Time, Permanent | Benefits: 25 Days Annual Leave + Bank Holidays, Pension Scheme, Death in Service Life Assurance - 4x Annual Salary, Medicash

PermaRock Products Ltd (Part of the Sustainable Investments Ltd Group) is a trusted UK manufacturer and supplier of high-performance External Wall Insulation (EWI) and render systems. With a strong reputation built on technical excellence, we support major new build, retrofit, and decarbonisation projects across the country. Our solutions meet and exceed modern Building Regulations, with expert technical support provided at every stage. We are growing and we\u2019re looking for a motivated, knowledgeable Area Sales Manager to join our dynamic team.

As our Area Sales Manager, you will be at the forefront of driving growth in the East Midlands & East of England region. Your mission: to build strong relationships with contractors, specifiers, housing associations, Local Authorities, and installers, introducing and promoting our market-leading EWI systems by gaining specified status within tender documents and/or during the post tender detailed design process. With a blend of business development, account management, and technical support, you will play a key role in both acquiring new projects and ensuring long-term customer success.

Key Responsibilities

• Sales & Business Development
• Identify and secure new business opportunities in the EWI and façade markets.
• Build and nurture strong relationships with contractors, architects, specifiers, and installers.
• Gain specified status for PermaRock systems wherever possible.
• Maximise sales potential across key sectors including retrofit, refurbishment, re-cladding and new build.

• Account Management
• Manage and grow existing customer accounts.
• Onboard and support quality-focused installer companies.
• Deliver outstanding pre- and post-sales support.

• Market Intelligence
• Stay up to date with trends, legislation, and competitor activity.
• Understand and communicate the impact of Building Regulations, PAS2030/2035, and cladding legislation.

• Project & Specification Support
• Oversee projects from initial specification through to completion.
• Work closely with internal teams to ensure technical and compliance needs are met.
• Align specifications with the latest legislative requirements.

• Reporting & CRM
• Accurately manage pipeline, forecasts, and activities in CRM.
• Provide regular reports and market feedback to the management team.

Qualifications

• At least 3 years specification sales experience in the construction industry—ideally facades or EWI.
• Strong technical knowledge of EWI, renders, insulation, or façade systems.
• Solid understanding of Building Regulations, PAS2030/2035, and cladding remediation standards.
• A self-starter mindset with the ability to manage your own territory and deliver results.
• Full UK Driving Licence.

Other Information

We are an equal opportunities employer, and we are committed to recruiting the best person for this post. We will ensure fair and equal opportunities for all potential and existing employees. This relates to gender, marital status, family status, age, race, sexual orientation, and religious belief.

If you feel you have the necessary skills and experience to be successful in this role, click on “APPLY” today!

No agencies please