Area Sales Manager - Electrical Wholesale

Upstream Solutions Group; Swansea; On-site; GBP 35,000 - 50,000; Full time

Job summary

A thriving independent electrical wholesaler seeks an ambitious Area Sales Manager for Swansea and Bridgend. The role involves developing growth strategies, building relationships with clients, and driving sales in the Bristol area. The position offers a competitive salary with commission and benefits, fostering an entrepreneurial work environment and opportunities for professional development.

Benefits

Company vehicle and fuel allowance

Comprehensive benefits package including pension and healthcare

Professional development and training opportunities

Direct access to senior management

Clear progression opportunities as business expands

Qualifications

• Proven track record in electrical wholesale or related B2B sales environment.
• Strong existing relationships within the Bristol electrical trade community.
• Full UK driving licence and willingness to travel across territory.

Responsibilities

• Develop and execute sales strategies to grow market share.
• Build and maintain strong relationships with contractors and trade customers.
• Secure new business opportunities while maximizing account potential.

Skills

Communication

Negotiation

Commercial Awareness

Self-Motivation

Job description

Area Sales Manager - Swansea & Bridgend

Independent Electrical Wholesaler - Exciting Growth Opportunity

Location: Swansea, Bridgend and Surrounding Areas
Salary: Competitive + Commission + Benefits
Employment Type: Permanent, Full-time

Our client is a thriving independent electrical wholesaler with ambitious growth plans. As a locally-owned business, they pride themselves on providing exceptional service, competitive pricing, and building lasting relationships with our customers. We're looking for a dynamic Area Sales Manager to join our team and drive our expansion across the Bristol region.

The Role

We're seeking an experienced Area Sales Manager to take ownership of our Bristol territory and accelerate our growth in this key market. This is an excellent opportunity for a sales professional who thrives in an entrepreneurial environment and wants to make a real impact.

Key Responsibilities:

• Develop and execute sales strategies to grow market share across Bristol and surrounding areas
• Build and maintain strong relationships with electrical contractors, installers, and trade customers
• Identify and secure new business opportunities while maximizing existing account potential
• Conduct regular customer visits, product demonstrations, and technical consultations
• Collaborate with internal teams to ensure exceptional customer service delivery
• Monitor competitor activity and market trends to identify opportunities
• Achieve and exceed sales targets and KPIs
• Represent the company at trade events and industry networking functions

What We're Looking For

Essential:

• Proven track record in electrical wholesale or related B2B sales environment
• Strong existing relationships within the Bristol electrical trade community
• Excellent communication and negotiation skills
• Self-motivated with ability to work independently
• Full UK driving licence and willingness to travel across territory
• Commercial awareness and understanding of electrical products/applications

Desirable:

• Experience with independent electrical wholesalers
• Knowledge of electrical regulations and industry standards
• Established customer base in the Bristol area
• Experience in a growth-focused business environment

What We Offer

• Competitive base salary with commission structure
• Company vehicle and fuel allowance
• Comprehensive benefits package including pension and healthcare
• Opportunity to shape and grow a key territory
• Direct access to senior management and input into business strategy
• Professional development and training opportunities
• Supportive, entrepreneurial working environment
• Clear progression opportunities as the business expands

Ready to Drive Our Growth?

If you're an ambitious sales professional looking to make your mark with a growing independent electrical wholesaler, we'd love to hear from you.