Area Sales Manager - Commercial Consultants

Genuit Group; Caerphilly; On-site; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Car allowance/company car

25 days holiday

Pension contribution matched up to 8%

Life Assurance 3x base salary

Job summary

Nuaire, part of Genuit Group, is seeking an Area Sales Manager to promote ventilation solutions and secure specification commitments across a defined territory. You will work with cross-functional teams to uphold consultant specifications and drive sales performance.

Based in a field-based role, you will develop relationships with mechanical consultants, respond to inquiries promptly, and leverage contractor networks to win orders while maintaining product knowledge and regional activity

Qualifications

• Knowledge of the construction, mechanical specification and contracting industry.
• A current, clean driving licence.
• Demonstrated experience of managing customer relationships in a sales or professional environment.
• Excellent negotiation & influencing skills.
• Good organisation and time management skills.
• Effective communication skills.
• Is self-aware with good people skills - has an available and approachable style, able to gain the respect and trust of customers and colleagues.
• Good IT skills for administration (Microsoft Office or equivalent).

Responsibilities

• Develop a strategic network of key consultants and build strong business relationships by regularly visiting, calling, and holding professional meetings, seminars and events; some of which may be outside of normal working hours.
• Make sure that all enquiries are responded to in a timely manner and be accessible for customers and colleagues alike.
• Work closely with the Nuaire Contractor Representative to identify successful contractors and ensure specifications are held and profitably negotiated at order stage.
• Take opportunities to convert competitor specifications and design and build projects by closely following projects and sharing information with colleagues and updating company tracking systems.
• Achieve and aim to exceed area sales targets and key performance targets e.g. call rates.
• Gain and maintain product and technical competence across the Nuaire product range and confidently present product and control information to a wide audience.
• Ensure communication and close working relationships are developed with the internal commercial sales office, technical teams and wider company areas.
• Report market conditions and competitor activity into the business.
• Support marketing initiatives to actively promote Nuaire product ranges internally and externally in order to maintain high levels of brand and product awareness.
• Maintain an accurate and current project log, undertake sales administration and provide regular updates to the Regional Sales Manager.

Skills

Construction industry

Driving licence

Relationship management

Negotiation

Organisation

Communication

IT skills

Job description

Closing Date For Application

Thursday 15/10/2026

Established in 1966, Nuaire is a UK based ventilation solutions provider designing and manufacturing products for the domestic, commercial, and industrial construction sectors. Our modern facilities in Caerphilly operate with minimal impact on the environment, driven by ambitious targets to drive forward green manufacturing practices.

Our exceptional teams apply their first-class technical, customer service and manufacturing expertise to understand our customers’ needs and solve today’s ventilation challenges. Our loyal and highly skilled workforce are key to our success of delivering clean air, everywhere.

Now part of the Genuit Group, Nuaire has ambitious growth plans.

The Role

Reporting to the Regional Sales Manager, the Area Sales Manager is responsible for promoting Nuaire’s commercial product ranges including XBC heat recovery units, bespoke AHU and Boxer packaged solutions amongst others to secure firm specification commitments from new and existing mechanical consultant accounts. Working closely with internal cross-functional teams to gain and uphold consultant specifications, the postholder will be an ambassador for Nuaire and accountable for achieving sales and performance targets.

Working hours: Monday - Friday, 37.5 hours per week.

Working style: Field-based.

Territory postcodes: NR, IP, CB, MK, SG, LU, AL, CM, CO and SS

The successful candidate must live within the territory.

Responsibilities

• Develop a strategic network of key consultants and build strong business relationships by regularly visiting, calling, and holding professional meetings, seminars and events; some of which may be outside of normal working hours.
• Make sure that all enquiries are responded to in a timely manner and be accessible for customers and colleagues alike.
• Work closely with the Nuaire Contractor Representative to identify successful contractors and ensure specifications are held and profitably negotiated at order stage.
• Take opportunities to convert competitor specifications and design and build projects by closely following projects and sharing information with colleagues and updating company tracking systems.
• Achieve and aim to exceed area sales targets and key performance targets e.g. call rates.
• Gain and maintain product and technical competence across the Nuaire product range and confidently present product and control information to a wide audience.
• Ensure communication and close working relationships are developed with the internal commercial sales office, technical teams and wider company areas.
• Report market conditions and competitor activity into the business.
• Support marketing initiatives to actively promote Nuaire product ranges internally and externally in order to maintain high levels of brand and product awareness.
• Maintain an accurate and current project log, undertake sales administration and provide regular updates to the Regional Sales Manager.

The Person

Self-motivated, highly organised and understanding of the sales process and customer expectations with an awareness of the impact that poor service has on customer trust and Nuaire’s reputation. Enthusiastic about the product, team and able to respond positively in the face of setbacks in a fast-paced changing environment. The postholder must be willing and able to cover the geographic region from their location base.

Essential

• Knowledge of the construction, mechanical specification and contracting industry.
• A current, clean driving licence.
• Demonstrated experience of managing customer relationships in a sales or professional environment.
• Excellent negotiation & influencing skills.
• Good organisation and time management skills.
• Effective communication skills.
• Is self-aware with good people skills - has an available and approachable style, able to gain the respect and trust of customers and colleagues.
• Good IT skills for administration (Microsoft Office or equivalent).

Desirable

• Experience of delivering product presentations and hosting seminars.
• Conversant with project and lead generation software, although training will be provided.
• Technical knowledge of ventilation products would be advantageous, but not essential as training will be provided. Equally important is the willingness to understand technical products.
• Understanding of Mechanical Engineering within Building Services.

The Benefits

• Car allowance/company car
• 25 days holiday
• Pension contribution matched up to 8%
• Life Assurance 3x base salary