Area Sales Manager Branded FMCG

Sales Recruit UK; West Midlands; On-site; GBP 35,000 - 40,000; Full time

Job summary

A leading FMCG company in the UK is searching for an Area Sales Manager to manage a Midlands territory. The role involves driving sales and product visibility for a range of ready-to-drink products. Ideal candidates will have a proven track record in FMCG sales, experience with independent retailers, and strong negotiation skills. Competitive salary of £35,000 – £40,000 plus bonuses and benefits are offered.

Benefits

Bonus potential

Company car

Career progression opportunities

Qualifications

• Proven track record in FMCG field sales.
• Experience selling into independent retailers and wholesale customers.
• Full UK driving licence and ability to travel within your territory.

Responsibilities

• Manage and grow sales within a defined territory.
• Drive product visibility through in-store activation.
• Build strong relationships with store owners and buyers.
• Negotiate listings and deliver profitable sales growth.

Skills

Proven track record in FMCG field sales

Strong negotiation skills

Self-motivated and target-driven

Ability to build long-term customer relationships

Job description

Area Sales Manager – Branded FMCG

Basic Salary: £35,000 – £40,000 + Bonus + Company Car + Benefits
Sector: FMCG

The Opportunity
This is a rare chance to join a high-growth FMCG business with a strong UK presence and an enviable global brand portfolio — including some exciting new names that are already huge in the US. With a dynamic, forward-thinking culture and a passion for connecting with consumers, the company sponsors major music festivals, student events, and national campaigns, making their brands highly visible and in demand.

We’re looking for an Area Sales Manager to cover a Midlands territory. This is a field-based role selling a leading range of RTD products into Independent Retailers, Symbol Groups, and Wholesale Channels.

The Role

• Manage and grow sales within a defined territory, focusing on independent retail, symbol group accounts, and key wholesale partners.
• Drive product visibility through in-store activation, brand placement, and promotions.
• Build strong relationships with store owners, buyers, and decision-makers.
• Negotiate listings, secure promotional activity, and deliver profitable sales growth.
• Work closely with marketing teams to deliver field activations that align with national campaigns.
• Identify and convert new business opportunities while maximising existing customer potential.

About You

• Proven track record in FMCG field sales.
• Experience selling into independent retailers, symbol groups, and wholesale customers.
• Strong negotiation skills with the ability to influence at store and head office level.
• Self-motivated, target-driven, and commercially astute.
• Passionate about consumer brands and building long-term customer relationships.
• Full UK driving licence and able to travel within your territory.

The Rewards

• £35,000 – £40,000 basic salary
• Bonus potential
• Company car and expenses package
• Supportive, high-performance culture with strong career progression opportunities
• Work with some of the most exciting brands in the drinks market

How to Apply:

Please submit your application online.

We are an equal opportunities employer and welcome applications from all qualified candidates.