Area Sales Manager

Solutions Engineering Recruitment; West Midlands; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading engineering recruitment firm is seeking an Area Sales Manager to own and grow machine tool sales across the West Midlands and South of England. The role involves balancing new business with account development and requires at least 2 years in the machine tool industry. Competitive salary and benefits offered, including a company car and commission structure.

Benefits

Company car

Pension

Laptop

Smartphone

Company credit card

Qualifications

• Minimum 2 years in the machine tool industry with solid CNC knowledge.
• Proven sales track record preferred, or clear drive to succeed in sales.
• Strong communication, negotiation and stakeholder management skills.

Responsibilities

• Proactively identify and develop new opportunities across the territory.
• Expand existing accounts; protect and grow wallet share.
• Position and promote the machine portfolio vs. competitors.
• Prepare quotes, proposals and ROI/finance options where appropriate.
• Maintain accurate CRM updates, weekly/monthly reports and forecasts.
• Work cross-functionally on territory strategy and campaign planning.

Skills

Sales track record

Communication skills

Negotiation skills

Stakeholder management

Job description

Area Sales Manager

Location: West Midlands & South of England
Salary: £40,000-£50,000 basic DOE
OTE: £80,000+
Commission: 1% on turnover up to £2.5m, 1.5% above that
AOV: Typically £200k-£400k
Benefits: Company car, pension, laptop, smartphone, company credit card
Travel: Territory-based field role (customer visits across region)

Company overview

Growing distributor of Taiwanese and Korean machine tools, disrupting the market with flexible finance options and in-stock machines to beat long OEM lead times. Standout staff retention, with multiple 10-20 year anniversaries, driven by a culture that rewards success and supports flexibility.

Role overview

Own and grow machine tool sales across the West Midlands and South. Balance new business with account development, position the portfolio against competitors, and manage a clear, forecastable pipeline.

Key responsibilities

• Proactively identify and develop new opportunities across the territory
• Expand existing accounts; protect and grow wallet share
• Position and promote the machine portfolio vs. competitors
• Prepare quotes, proposals and ROI/finance options where appropriate
• Maintain accurate CRM updates, weekly/monthly reports and forecasts
• Work cross-functionally on territory strategy and campaign planning

Requirements

• Minimum 2 years in the machine tool industry with solid CNC knowledge
• Proven sales track record preferred, or clear drive to succeed in sales
• Strong communication, negotiation and stakeholder management skills