Area Sales Manager

Sales Recruit UK; West Midlands; On-site; GBP 32,000 - 40,000; Full time

Job summary

A leading recruitment agency is seeking an Area Sales Manager to drive sales for a high-performing Ready-to-Drink portfolio in the Midlands. Offering a salary of £32,000–£40,000 plus bonus and company car, the ideal candidate will have FMCG field sales experience and the ability to run their territory like their own business. Successful applicants will enjoy a supportive team environment and a culture of freedom and flexibility.

Benefits

Bonus

Company car

Flexible working environment

Qualifications

• Experience in FMCG field sales across independent/symbol/wholesale.
• Proven track record in opening doors and landing new product development.
• Strong communication skills with stakeholders and team collaboration.

Responsibilities

• Develop distribution and sales rates across the assigned region.
• Create visibility and promotional plans for key trading moments.
• Coach store teams and ensure compliance with joint business plans.

Skills

FMCG field sales experience

Data-led planning

Stakeholder management

Driving license

CRM reporting

Job description

Area Sales Manager — 'Ready-to-Drink' Brand

Location: Midlands
Salary:£32,000–£40,000 basic + bonus + company car
Job type: Full-time, Permanent
Schedule: Monday–Friday, with occasional evenings/weekends for key events

About the role

We’re hiring an Area Sales Manager to grow a high-performing RTD portfolio—from market leaders to fast-moving new launches—across independent retailers, symbol groups and wholesalers. You’ll be treated like an adult and trusted to run your area like your own business: real autonomy, clear targets, and the tools to win.

What you’ll do

• Build distribution and rate of sale across your top independent/symbol call file; land NPD and secure transfer orders through the right routes to market.
• Create visibility and availability: chiller space, extra facings, POS, and (where appropriate) secondary displays; deliver promo plans around key trading moments and events.
• Partner with MSOs and wholesalers (depot days, joint calls/“run-arounds”), coach store teams, and ensure JBP/compliance.
• Work selected on-trade/late-night/university outlets to test & learn and generate pull-through via key RTM partners.

You’ll be great if you have

• FMCG field sales experience across independents/symbol/wholesale (drinks or RTD preferred).
• A track record of opening doors, landing NPD, and driving ROS with data-led plans.
• Skill at winning feature & display/POS and improving store standards.
• Strong stakeholder chops: retailers, MSOs, depot teams and wholesaler reps.
• Full UK driving licence; confident with CRM/reporting; right to work in the UK.

Package & culture

• £32,000–£40,000 basic (DOE) + bonus + company car.
• Leading-edge culture with genuine freedom & flexibility to run your territory like your own business, backed by a supportive team.

How to apply

Please submit your application online.

Sales Recruit UK – We connect great sales people with great companies.

We recruit at all levels from internal sales, sales executive, sales engineer, area sales manager, territory sales manager, business development manager, regional sales manager, national sales manager and sales director. Each candidate is interviewed during a thorough pre-screen process to ensure their needs are clarified and catered for.

This vacancy is being advertised by Sales Recruit UK. The services offered by Sales Recruit UK are those of an employment agency.