Area Sales Manager

Wallace Hind Selection LTD; Sheffield; Remote; GBP 42,000 - 50,000; Full time

Job summary

A UK leader in packaging solutions is seeking an Area Sales Manager for the North. This role offers a salary up to £50,000 with uncapped commission potential. Responsibilities include driving growth, managing accounts, and selling packaging machinery, primarily in the food sector. Ideal candidates will have experience in technical sales, particularly within the food processing industry. This is a home-based position with travel requirements.

Benefits

Uncapped commission

Company car

25 days annual leave plus bank holidays

Healthcare

Qualifications

• Proven experience in industrial or technical field sales.
• Confidence with technical and engineering terminology.
• Driven and self-motivated approach.

Responsibilities

• Drive growth by strengthening relationships and winning new business.
• Balance account management and new business development.
• Sell market-leading packaging machinery.

Skills

Field sales experience

Knowledge of the food processing industry

Technical and engineering terminology

Self-motivated and organized

Team-oriented attitude

Job description

Overview

Ready to take your sales career to the next level? A UK leader in specialist packaging machinery is expanding and creating a brand-new Area Sales Manager role for the North. With rising demand in the food production industry, this is your chance to join a business on the rise.

Salary up to £50,000. Benefits include uncapped commission (OTE in first year £65,000), company car, 25 days annual leave plus bank holidays, and healthcare.

Location

North UK (commutable locations include Leeds, Liverpool, Manchester, Sheffield, Preston, York, Newcastle, Middlesbrough, Bradford, Hull, Wakefield, Sunderland, Carlisle, Warrington).

Role

Area Sales Manager, working from home and reporting to the Managing Director to drive growth across the region. This is a brand-new role with the opportunity to sell high-value packaging solutions ranging from £35,000 to £1,000,000. You will bring technical expertise to deliver technical solutions and capital equipment sales. Travel and overnight stays as needed to stay close to customers.

Responsibilities

• Driving growth across your territory by strengthening existing relationships and winning new business.
• Balancing time between account management (30%) and new business development (70%).
• Selling market-leading packaging machinery with a strong focus on the food industry (70%) and expanding into non-food sectors (30%).
• Representing the business at key trade shows and exhibitions, showcasing innovative solutions to new and existing clients.

What we’re looking for

• Proven experience in industrial, technical, or engineering field sales — ideally with exposure to the food processing industry.
• A driven, self-motivated, and organised approach, ready to take on a challenge in a fast-growing business.
• Confidence with technical and engineering terminology, ideally backed by an engineering background or relevant qualifications.
• A proactive mindset with the ability to manage your own workload and deliver against deadlines.
• A personable, enthusiastic, and team-oriented attitude with a strong work ethic.

Why consider us?

We’re growing fast and pride ourselves on technical expertise, engineering know-how, and professional service. Strong demand for our products means the sales team is expanding. From our HQ in Leeds, we cover the UK and Ireland, supported by a dedicated team of engineers for after-sales service. We offer a wide range of packaging machinery, primarily to the food industry, with 30% of sales serving non-food markets.

About the opportunity

It is highly likely you will have worked in roles such as Area Sales Manager, Field Sales Manager, Sales Manager, Business Development Manager, Technical Sales Manager, Territory Sales Manager, or Regional Sales Manager in Processing and Packaging Machinery, Capital Equipment, or related fields.

Next steps

Interested? Please click apply. You will receive an acknowledgement of your application. Wallace Hind Selection are the retained recruitment partner; direct applications to the client will be forwarded to us. REF: LO18196, Wallace Hind Selection.