Area Sales Manager

STR First Ltd; Scotland; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading UK company in construction is seeking an experienced Area Sales Manager based in Aberdeen. The role involves driving sales growth, managing existing customer relationships, and expanding market share. Ideal candidates will have proven sales experience in the plant or construction industry, strong technical understanding of equipment, and excellent communication skills. Competitive salary with uncapped commission and company benefits are offered.

Benefits

Competitive base salary with uncapped commission

Company vehicle and fuel card

Mobile phone and laptop

Ongoing training and development

Pension scheme and company benefits

Strong career progression potential

Qualifications

• Proven experience in a sales role within the plant, construction, or drainage industry.
• Strong technical understanding of construction equipment and related services.
• Excellent communication, negotiation, and relationship-building skills.
• Self-motivated and target-driven with a proactive approach to territory management.
• Ability to work independently and manage time effectively.
• Full UK driving license is essential.

Responsibilities

• Identify and develop new business opportunities in related sectors.
• Manage and grow an existing portfolio of key accounts.
• Conduct site visits to understand client needs and present solutions.
• Achieve and exceed monthly/quarterly sales targets and KPIs.
• Promote the full range of products and services.
• Prepare quotations, negotiate pricing and terms, and close deals.
• Stay up to date with industry developments and customer trends.
• Work closely with internal departments to ensure seamless customer experiences.
• Maintain accurate records of activities and customer interactions.

Skills

Sales experience in plant/construction industry

Technical understanding of construction equipment

Communication and negotiation skills

Self-motivated and target-driven

Time management

Full UK driving licence

Familiarity with CRM systems

Tools

Microsoft Office

Job description

We are currently recruiting on behalf of a well known, UK wide company serving a broad range of industries including civil engineering, construction, infrastructure, and industrial services. With a strong national presence and a reputation for quality and reliability, they are looking to expand their team with a driven and experienced Area Sales Manager based in the Aberdeen area.

Job Purpose

To drive sales growth across the designated territory by developing new business and managing existing customer relationships. You will play a key role in increasing market share, promoting our services and delivering outstanding service to clients.

Key Responsibilities

• Identify and develop new business opportunities in related sectors across Aberdeen and surrounding areas.

• Manage and grow an existing portfolio of key accounts, ensuring excellent customer service and retention.

• Conduct site visits to understand client needs, present solutions, and provide technical support where needed.

• Achieve and exceed monthly/quarterly sales targets and KPIs.

• Promote the full range of products and services

• Prepare quotations, negotiate pricing and terms, and follow through to close deals.

• Stay up to date with industry developments, competitor activity, and customer trends.

• Work closely with internal departments including operations, service, and finance to ensure seamless customer experiences.

• Maintain accurate records of activities and customer interactions via CRM systems.

Required Skills & Experience

• Proven experience in a sales role within the plant, construction, or drainage industry.

• Strong technical understanding of construction equipment and related services.

• Excellent communication, negotiation, and relationship-building skills.

• Self-motivated and target-driven with a proactive approach to territory management.

• Ability to work independently and manage time effectively.

• Full UK driving licence is essential.

• Familiarity with CRM systems and Microsoft Office applications.

Desirable

• Existing network within the Aberdeen construction or industrial services sector.

• Knowledge of relevant health & safety or compliance considerations in plant equipment.

• Formal sales or technical qualifications related to construction or engineering.

What We Offer

• Competitive base salary with uncapped commission structure

• Company vehicle and fuel card

• Mobile phone and laptop

• Ongoing training and development

• Pension scheme and company benefits

• Opportunity to work for a market leader with strong career progression potential

If you feel you are suitable for the above role, please apply by sending your CV and we will be in contact asap.