Area Sales Manager

SRS Recruitment Solutions; Sale; On-site; GBP 55,000; Full time

Job summary

A leading furniture manufacturer is seeking an ambitious Area Sales Manager to drive business growth across the North of England. The ideal candidate will have strong B2B field sales experience and a passion for building relationships. This role offers a competitive salary of up to £55,000 with an uncapped commission structure, along with excellent benefits and career advancement opportunities.

Benefits

Travel allowance

Car or car allowance

Pension

Mobile

Laptop

22 days holiday (growing to 27 with service)

Qualifications

• Strong experience in B2B field sales, ideally in commercial furniture.
• Natural networker thriving in fast-paced environments.
• Proven track record managing dealer relationships.

Responsibilities

• Develop business across the North focusing on Northwest, M62 corridor.
• Manage relationships with dealers, resellers, and designers.
• Drive sales and open new business channels.

Skills

B2B field sales

Relationship building

Project sales management

Entrepreneurial mindset

Networking

Job description

Overview

Vacancy No 5358
Job Title AREA SALES MANAGER
Location: NORTH UK
PLEASE NOTE: CANDIDATES SHOULD IDEALLY BE BASED WITHIN A REASONABLE COMMUTABLE DISTANCE TO MANCHESTER (45 MIN - 1 HOUR MAX)

Are you a high-performing, driven, and ambitious Area Sales Manager looking for a fresh challenge with a forward-thinking, design-led manufacturer? We are partnered with a highly respected and rapidly growing manufacturer of commercial office furniture solutions, known for their commitment to sustainability, circular production, and cutting-edge design. As they continue to expand across the UK, they are looking to strengthen their presence in the North by appointing a talented Area Sales Manager to take full ownership of a high-potential territory from Manchester to Sheffield to Newcastle. This is a standout opportunity to be part of a business that's not just following trends, but setting them, and to directly shape the growth of a bold and future-focused brand in the UK market.

The Company

Our client is part of a leading European group and has spent decades delivering exceptional workplace furniture solutions across commercial, educational, and hospitality sectors. They have state-of-the-art manufacturing facilities, a growing UK footprint, and a mission to deliver products that combine aesthetics, function, and sustainability. Backed by an agile and collaborative team culture, they offer the tools, support, and freedom for ambitious professionals to thrive, innovate, and make a real impact.

Key responsibilities

• Take full responsibility for developing business across the North, with a key focus on the Northwest, M62 corridor, Sheffield up to Newcastle.
• Build, grow, and manage relationships with a wide network of dealers, resellers, interior designers, and architects
• Drive sales by nurturing leads, managing long-term specification projects, and opening new business channels
• Deliver engaging product awareness sessions, CPDs, and account reviews to elevate brand understanding and loyalty
• Attend key industry events, exhibitions, and dealer meetings to strengthen visibility and market presence
• Work closely with UK and European teams to offer best-in-class service and project support
• Host key clients at cutting-edge manufacturing sites in Europe

Knowledge, Skills and Experience Required - ESSENTIAL

• Strong experience in B2B field sales, ideally in commercial furniture or from interior design-led products or solutions
• A natural networker and relationship builder who thrives in fast-paced, client-facing environments
• Proven track record managing dealer relationships, reseller channels, and the A&D community
• A self-starter with an entrepreneurial mindset, confident working autonomously while collaborating as part of a wider team
• Skilled in navigating short, medium and long-term project sales, tenders, and detailed client proposals
• Ideally, you'll have an established network in the region, but more importantly, you'll bring passion, energy, and determination to grow
• Located within 60 minutes of Manchester to access the regional showroom when needed

Why this role?

• Join a business that is reshaping the UK interiors landscape with sustainability, innovation and design at its heart
• Represent beautiful, high-quality products that you can be genuinely proud to sell
• Have a real say in how the brand grows and develops in your region, you won't be micromanaged
• Be supported by a talented and passionate UK & European team who value initiative and reward success

Salary & Benefits

HIGH BASIC SALARY (up to £55,000 - larger basic available D.O.E) + UNCAPPED COMMISSION STRUCTURE (1.5% of turnover - Paid monthly on sales intake) TRAVEL ALLOWANCE / CAR / CAR ALLOWANCE + PENSION + MOBILE + LAPTOP + 22 DAYS HOLIDAY (Growing to 27 Days with service) + STRONG CAREER ADVANCEMENT OPPORTUNITIES