Area Sales Manager

Ben Burgess & Co. Ltd; Norwich; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading machinery supplier is seeking an Area Sales Manager in Norwich. This role involves managing customer relationships and driving sales growth. Ideal candidates will have proven sales experience in high-value equipment, excellent interpersonal skills, and a tech-savvy mindset. The company offers a competitive salary, training investment, and a range of benefits.

Benefits

Competitive salary

Bonus scheme

Company car

Employee discounts

Health & wellbeing programmes

Qualifications

• Proven sales experience in high-value equipment (£100k+ unit price).
• Results-driven individual with strong track record in sales success.
• Full UK driving licence and flexibility to work extended hours.

Responsibilities

• Manage a portfolio of brands, securing new and repeat business.
• Build customer relationships, matching products/services to needs.
• Attend customer-focused events ensuring first-class interaction.

Skills

Proven sales experience

Excellent customer relationship skills

Tech-savvy

Tools

Microsoft Office

CRM systems

Job description

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At Ben Burgess , we’re more than just a supplier of machinery—we’re a trusted partner to farmers, contractors, and businesses in agriculture, construction, and GroundsCare. With over 90 years of experience and a deep-rooted commitment to our motto, ‘Where Service Still Counts,’ we take pride in providing first-class support and solutions that keep our customers moving forward.

We are looking for a driven and customer-focused Area Sales Manager to join our expanding team. In this role, you’ll be responsible for managing an existing customer base while also identifying new business opportunities . If you thrive in a fast-paced, field-based sales environment and have a passion for building relationships and delivering exceptional customer service , we want to hear from you!

What you’ll be doing:

• Driving Sales & Growth – Manage a portfolio of brands, securing both new and repeat business.
• Building Customer Relationships – Be a trusted advisor, matching products/services to customer needs.
• Managing the Full Sales Cycle – From lead generation to demos, finance solutions, and after-sales follow-up.
• Representing Ben Burgess – Attend customer-focused events and ensure every interaction is first-class.
• Collaborating with Teams – Work closely with finance, marketing, and depot managers to maximise opportunities.

What we’re looking for:

• Proven sales experience , ideally in high-value equipment (£100k+ unit price).
• Agricultural industry knowledge (preferred but not essential—full training provided!).
• A results-driven individual with a strong track record in sales success.
• Excellent customer relationship skills with a professional approach.
• Tech-savvy mindset – experience with Microsoft Office and CRM systems is a plus.
• Full UK driving licence and flexibility to work extended hours when needed.
• Seasonal & Weekend Availability – Weekend and harvest availability will be required to meet customer demands.

What you’ll get in return:

At Ben Burgess, we know that our success is built on the strength of our team. That’s why we invest in our people , ensuring they have the support, training, and rewards they deserve.

• Competitive salary , reviewed annually
• Bonus scheme linked to performance and department success
• Uncapped investment in your training and development —if you want to grow, we’ll support you!
• Enhanced holiday and sick pay to promote a healthy work-life balance
• Company car with business and personal allowance
• A range of benefits , including a company pension, employee discounts, health & wellbeing programmes, and more

Apply today!

If you’re looking for a role where you can truly make an impact, we’d love to hear from you.

Apply online now or send your CV to HR & Recruitment, Ben Burgess, Europa Way, Norwich, NR1 2EN .

Need assistance with your application? Get in touch at [emailprotected] or call 07380 283618.

Ben Burgess is a Disability Confident Employer —if you need any adjustments during the application process, let us know.