Area Sales Manager

Elliot Marsh; Manchester; Remote; GBP 50,000 - 60,000; Full time

Job summary

A leading manufacturer of precision instrumentation is seeking an Area Sales Manager to drive sales growth across the North West. The role involves managing existing accounts, developing new business, and being the key technical interface. Competitive salary of £50-60k plus commission and benefits are offered, along with opportunities for career development in a dynamic industry.

Benefits

Company car

Private medical insurance

Pension scheme

Career development opportunities

Qualifications

• Proven field sales experience in instrumentation or engineering products.
• Strong understanding of flow, level, temperature, pressure instruments.
• Full UK driving licence.

Responsibilities

• Achieve annual sales targets and grow market share.
• Develop new business opportunities.
• Maintain relationships with existing clients.
• Conduct site visits and product demonstrations.

Skills

Field sales experience

Technical background in instrumentation

Communication skills

Time management skills

Proficient in Microsoft Office

Education

ONC/HNC or equivalent in Electrical, Electronic, or Mechanical Engineering

Tools

CRM systems

Job description

Overview

Job Title: Area Sales Manager Instrumentation

Location: Field-based (North West)

Industry: Instrumentation / Process Control / Engineering

Reports to: National Sales Manager

Salary: £50-60k DOE plus commission, car and benefits

About the Company

My client is a leading manufacturer of precision instrumentation and process control solutions, serving industrial clients across the UK and internationally. Our portfolio includes flow, level, temperature, pressure, and analytical instruments used in sectors such as energy, water, chemicals, and manufacturing.

Area Sales Manager The Role

The Area Sales Manager, you ll be responsible for driving sales growth across your designated territory. You ll manage existing accounts, develop new business, and act as the key technical-commercial interface between our customers and internal teams.

Responsibilities

• Achieve annual sales targets and grow market share in your region
• Develop new business opportunities with industrial end users, OEMs, and distributors
• Maintain and expand relationships with existing clients
• Conduct site visits, product demonstrations, and technical consultations
• Collaborate with marketing to follow up on leads and campaigns
• Provide monthly sales forecasts and pipeline updates
• Represent the company at trade shows and industry events
• Maintain accurate CRM records and customer documentation

Area Sales Manager - The Person

• ONC/HNC or equivalent in Electrical, Electronic, or Mechanical Engineering (preferred)
• Technical background in instrumentation or industrial automation
• Proven field sales experience in instrumentation, process control, or related engineering products
• Strong understanding of flow, level, temperature, pressure, or analytical instruments
• Excellent communication and presentation skills
• Ability to manage time, territory, and customer relationships effectively
• Comfortable working independently and remotely
• Proficient in Microsoft Office and CRM systems
• Full UK driving licence

Area Sales Manager - Benefits

• Competitive base salary (£50-60k) + OTE up to £25K
• Company car, laptop, mobile phone
• Private medical insurance & pension scheme
• Career development with a market-leading manufacturer