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Area Sales Manager

JR United Kingdom

Leeds

On-site

GBP 40,000 - 80,000

Full time

29 days ago

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Job summary

An established industry player is seeking an Area Sales Manager to lead sales growth and market expansion in the UK and North West Europe. This dynamic role involves developing sales strategies, managing customer relationships, and promoting innovative products within the control and automation sector. The ideal candidate will possess strong negotiation skills and a technical background in electronics, enabling them to effectively engage with decision-makers and drive demand. Join a forward-thinking company where your contributions will directly impact growth and success in a competitive marketplace.

Qualifications

  • Experience in technical sales within control electronics sector.
  • Strong negotiation and relationship-building skills required.

Responsibilities

  • Drive sales growth and market expansion in assigned territory.
  • Develop strategic relationships and provide world-class customer support.
  • Coordinate marketing activities with distribution partners.

Skills

Technical Sales
Negotiation Skills
Relationship Building
Market Research
Communication Skills
Commercial Awareness

Education

5 GCSE's (or equivalent)

Tools

CRM System

Job description

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Area Sales Manager, Leeds, West Yorkshire
Client:
Location:

Leeds, West Yorkshire, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

2

Posted:

26.03.2025

Expiry Date:

10.05.2025

Job Description:

Area Sales Manager - UK and North West Europe

  • The ASM is responsible for sales growth and market expansion in the defined territory for all C&A brands and product categories.
  • Ensures sufficient focus to specifically drive the DSE CONTROL product group.
  • The role will develop sales and regional distribution strategies (where applicable).
  • The ASM coordinates all marketing activities with distribution partners (where applicable), building, designing, and executing the plans needed to grow share within the assigned territory.
  • Expand customer base and develop business with prospects and existing customers.
  • Visit both customers and prospects to develop relationships, build confidence in the C&A group, and increase profitable business.
  • To be the voice of the customer within the Control & Automation (C&A) group and the face of the C&A group within the customer.
  • Promote both existing and new C&A products to customers.
  • Liaise as needed with internal functions to ensure the best levels of service are provided for customer.
  • Keep abreast of competition developments.
  • Conduct market research within the customer base to keep abreast of changing market conditions.

Key Responsibilities & Main Duties:

40% - Effectively negotiates sales, develops end-customer & distributor relationships, provides high degree of focus on DSE CONTROL product group, identifies, assesses, attracts and negotiates with potential customers.

30% - Expanding the customer and contact base, develop strategic relationships within the region, provide world-class customer support.

15% - Coordinates all marketing activities with distribution partners, maximizes product margins through effective pricing strategies, achieves customer visits/phone meetings to set targets, creates and manages quotes for customers with appropriate follow-up, manages the opportunity pipeline to maximize value for the company.

15% - Presentation and demonstration of products, maintain customer pipeline data in the company CRM system, work with internal company functions to address customer issues, monitor competitor activity, and key market trends, monthly reporting, exhibition attendance where required.

Minimum Requirements:

  • Knowledge of working within a company that has a technical product or service in a commercial role within the control electronics related sector.
  • Proven relationships with key decision makers in the control electronics sector within the U.K. & Ireland.
  • Proven technical and commercial selling and negotiation skills.
  • Commercially astute results-oriented team player.
  • Strong written and verbal communication skills.
  • Ability to work from a home office and work independently in a field-based role.
  • Ability to travel internationally adequately to cover assigned territory.
  • Ability to recognize market trends and evaluate competitor strengths and weaknesses.
  • Full driving license.
  • Sales role within a technically oriented company/product range, preferably within the control electronics industry in the U.K & Ireland.
  • Proven experience of successful demand generation.

Qualifications:

  • Previous experience in technical sales.
  • Previous industry experience.
  • Minimum 5 GCSE's (or equivalent) - Mathematics and English.
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