Area Sales Manager

Wallace Hind Selection LTD; Leeds; Remote; GBP 42,000 - 50,000; Full time

Job summary

A leading recruitment firm is seeking an Area Sales Manager for a growing company in the packaging machinery sector. This home-based role focuses on driving sales in the food industry across the North. Ideal candidates will have technical field sales experience and knowledge of the food processing industry. Competitive salary up to £50,000 with OTE of £65,000 and additional benefits including a company car and healthcare.

Benefits

Uncapped commission

Company car

25 days annual leave plus bank holidays

Healthcare

Qualifications

• Proven experience in industrial or technical field sales.
• Self-motivated and organized approach to challenges in a growing business.
• Confidence with technical terminology, ideally with an engineering background.

Responsibilities

• Drive growth by strengthening relationships and winning new business.
• Balance time between account management and new business development.
• Sell high-value packaging machinery focusing on the food industry.

Skills

Sales experience in technical fields

Knowledge of food industry

Ability to manage own workload

Technical and engineering terminology

Personable and team-oriented

Job description

Overview

Ready to take your sales career to the next level? A UK leader in specialist packaging machinery is expanding fast and creating a brand-new Area Sales Manager role for the North. With soaring demand in the food production industry, this is your chance to join a business on the rise.

Location: North UK. Commutable locations include Leeds, Liverpool, Manchester, Sheffield, Preston, York, Newcastle, Middlesbrough, Bradford, Hull, Wakefield, Sunderland, Carlisle, Warrington.

Salary: Up to £50,000

Benefits: uncapped commission (OTE in first year £65,000), company car, 25 days annual leave plus bank holidays, healthcare.

This is a home-based role working with the Managing Director to drive growth across the region.

The role involves selling high-value packaging solutions ranging from £35,000 to £1 million, with a strong product portfolio to deliver technical solutions and capital equipment sales. Travel and overnight stays may be required.

Responsibilities

• Driving growth across the territory by strengthening existing relationships and winning new business.
• Balancing time between account management (30%) and new business development (70%).
• Selling market-leading packaging machinery with a focus on the food industry (70%) and expanding into non-food sectors (30%).
• Representing the business at key trade shows and exhibitions, showcasing solutions to clients.

What we’re looking for

• Proven experience in industrial, technical, or engineering field sales — ideally with exposure to the food processing industry.
• A driven, self-motivated, and organised approach, ready to take on a challenge in a fast-growing business.
• Confidence with technical and engineering terminology, ideally with an engineering background or relevant qualifications.
• A proactive mindset with the ability to manage your own workload and deliver against deadlines.
• A personable, enthusiastic, and team-oriented attitude with a strong work ethic.

Location considerations

As our Area Sales Manager, you can be located in the North West or other parts of the North; the right candidate matters more than postcode.

Why consider us?

We’re growing fast with strong technical expertise, engineering know-how, and professional service. Our sales team is expanding to meet demand, supported by a dedicated team of engineers for after-sales service. From our HQ in Leeds, we cover the UK and Ireland, offering a wide range of packaging machinery for the food industry and some non-food markets.

Products include Horizontal and Vertical Form Fill & Seal machines, automatic packaging lines, Pouch Fillers, and Multi-Head Weighers.

Candidates

It is highly likely you will have worked in roles such as Area Sales Manager, Field Sales Manager, Sales Manager, Business Development Manager, Technical Sales Manager, Territory Sales Manager, or Regional Sales Manager in Processing and Packaging Machinery, Capital Equipment, or related sectors.

How to apply

Please click apply. An acknowledgement of your application will be sent.

Wallace Hind Selection, alongside our client, champions equality and inclusion to create a work environment where everyone belongs and thrives. Please note: Wallace Hind Selection are the retained recruitment partner; direct applications to the client will be forwarded to us.

REF: LO18196, Wallace Hind Selection