Area Sales Manager

BMS Engineering Recruitment; Glasgow; Hybrid; GBP 51,000 - 61,000; Full time

Job summary

A prominent national sales firm is seeking an Area Sales Manager to target the Independent retail sector in Scotland. You will be responsible for driving sales of eco-friendly solid fuels through building strong relationships with garden centres, DIY stores, and petrol stations. This role offers a competitive package including a basic salary of £40,000, up to 40% commission, and comprehensive benefits, along with opportunities for career progression.

Benefits

23 days holiday + Bank Holidays

Pension

Company Car (hybrid options)

Healthcare cash plan

Matched pension scheme

Qualifications

• Track record selling to independent merchants, DIY, and garden centre sectors.
• Natural relationship builder.
• High-activity field sales mindset.
• Attention to detail and presentation standards.
• Effective communicator and negotiator.
• Prepared to travel extensively.

Responsibilities

• Target the Independent retail sector in Scotland.
• Spend at least 3 days on the road visiting accounts.
• Generate demand from home office for 2 days.
• Achieve at least 10% growth year on year.

Skills

Selling to Independent Merchants

Relationship Building

Negotiation

Effective Communication

Job description

Excellent Account Management role covering Scotland

Selling really well-known brand of smokeless fuel & logs for domestic fires

Targeting independent builders merchants, DIY, petrol forecourts and Garden Centres

70% new business development position with account management involvement

Relationship building role – developing account base

Area Sales Manager

The Role

As an Area Sales Manager you will be targeting the Independent retail sector which includes garden centres, DIY stores, Petrol Stations, and Farm Shops across Scotland. The Area Sales Manager position will see you selling a market-leading brand of eco-friendly solid fuels such as logs, kindling, firelighters, and BBQ coal all used in domestic settings.

This field based role will see you spend at least 3-days on the road visiting your account base with pre-planned visits and drop-ins, and two days in the home office generating demand on the phone and via Teams. There are a good number spending accounts in the region so plenty to keep you busy as you strive to build them up and achieve at least 10% growth year on year.

This role will see you join a brilliant team across the UK within an instantly recognisable brand. In addition, there is potential career progression opportunities to national or key accounts in the future.

Requirements

• Have a track record selling to Independent Merchants/DIY/Garden Centre sectors
• Be a natural relationship builder
• Be a hunter in mindset and want a high-activity field sales role
• Have an attention to detail & maintain high presentation standards
• Be an effective communicator & negotiator
• Be prepared to travel extensively and have a clean driving licence

The Company

Our client are an instantly recognisable brand in the solid fuel sector and are building on their recent successes. You will more than likely have used their products on your BBQ or in your log burner at home. They are moving into their busiest period over the winter months and now is the time to join and make hay!

The Package

• Basic: £40,000
• Up to 40% commission scheme (spread across monthly, quarterly, and annual schemes)
• Benefits: 23 days holiday + Bank Holidays, Pension, Company Car (hybrid options), laptop, mobile, Healthcare cash plan, matched pension scheme

Location: Glasgow, Edinburgh, Dundee