Area Sales Manager

Area Sales Manager (South Midlands)

Ainscough Crane Hire is seeking an experienced and driven Area Sales Manager to cover the South Midlands region.

Benefits for an Area Sales Manager

• Quarterly bonus
• Bi-Annual retention bonus
• Company car
• 24 days annual leave, plus additional days at 2, 5, and 10 years of service
• Formal career development plan
• Holiday purchase option for an additional 5 days annually (via salary sacrifice)
• Group life assurance (3x basic salary)
• Company pension
• Access to the Ainscough Advantage benefits platform
• Staff forums three times a year to voice opinions

Ainscough Crane Hire is the UK's leading crane company, operating across 30 locations with a dedicated team committed to delivering projects safely, on time, and within budget. Our Make the Safe Choice ethos underpins all our activities, from contract lifts to specialist projects, fostering a workplace culture of passion and pride.

Job Purpose/Objectives

To maintain and grow revenue within the territory by developing a sales pipeline through building relationships with existing and prospective clients, aiming to meet and exceed sales targets.

Key Accountabilities/Responsibilities

• Driving sales growth through relationship development and new business acquisition
• Maintaining CRM data accuracy
• Handling sales leads promptly and effectively
• Meeting or exceeding appointment and meeting targets aligned with KPIs
• Achieving sales targets within pricing guidelines
• Negotiating contracts with new clients within set parameters
• Providing regular sales pipeline updates and forecasts to the Regional Sales Manager

Person Specification

Education/Knowledge/Experience

• Experience in sales roles with proven influencing and negotiation skills
• Understanding of crane hire market is advantageous but not essential
• High achiever with a career-oriented mindset and goal-driven
• Educated to A-Level or equivalent
• Proficient in Microsoft Office, especially PowerPoint, Excel, and Word
• Construction sector experience is desirable

Skills/Abilities

• Ability to craft effective proposals and reports
• Delivering value-added presentations to clients
• Strong negotiation and relationship-building skills
• Understanding of the sales process and closing techniques
• Customer-focused with strong relationship management skills
• Data analysis and problem-solving abilities
• Ability to work under pressure, self-motivated, and deadline-oriented
• Customer needs understanding and proactive execution