Area Sales Manager

Ainscough Crane Hire; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading crane hire company is seeking an experienced Area Sales Manager to drive sales growth in Cumbria & Lancaster. The successful candidate will maintain client relationships, achieve sales targets, and manage a strong sales pipeline. Key qualifications include prior sales experience, strong negotiation skills, and familiarity with Microsoft Office. This role offers a competitive benefits package including bonuses and career development opportunities.

Benefits

Quarterly bonus

Bi-annual retention bonus

Company car

24 days annual leave plus additional days for service

Formal career development plan

Holiday purchase option

Group life assurance

Company Pension

Access to benefits platform

Staff forums

Qualifications

• Prior sales experience with influencing and negotiation skills.
• High achiever who is career-oriented and works to challenging goals.
• Desirable experience in the construction sector.

Responsibilities

• Drive sales growth by developing trading relationships.
• Maintain CRM platform for client activity accuracy.
• Meet or exceed appointment and meeting targets.

Skills

Negotiation

Sales process understanding

Customer focus

Relationship building

Data analysis

Education

A-Level or equivalent

Tools

Microsoft Office (PowerPoint, Excel, Word)

Job description

Overview

Area Sales Manager (Cumbria & Lancaster) – Ainscough Crane Hire are looking for an experienced, driven Area Sales Manager to cover Cumbria & Lancaster.

Benefits for an Area Sales Manager

• Quarterly bonus
• Bi-Annual retention bonus
• Company car
• 24 days annual leave plus an additional day at 2, 5 and 10 years of service
• Formal career development plan
• Holiday purchase, option to buy an additional 5 days each year (via salary sacrifice)
• Group life assurance 3 x basic salary
• Company Pension
• Access to the Ainscough Advantage (People Value) benefits platform
• Staff forums run 3 times a year – have your voice heard

Job Purpose/Objectives

Maintaining and increasing revenue for the territory to achieve and exceed on budgets including developing a sales pipeline through the development of relationships with both existing & prospective clients.

Key Accountabilities / Responsibilities Of An Area Sales Manager

• Driving sales growth through the development of trading relationships with both existing clients, and a strong new business pipeline
• CRM platform maintenance to ensure constant accuracy of client activities
• Dealing effectively and promptly with sales leads from across the business
• Ensuring the targeted number of appointments and meetings is met or exceeded in line with targeted KPI objectives
• Achieving predetermined monthly, quarterly and annual sales targets in line with specific pricing guidelines
• Negotiating contracts and framework agreements with new clients within agreed parameters
• Providing regular updates and forecasts on pipeline, projects and frameworks to the Regional Sales Manager

Person Specification

Education/Knowledge/Experience for an Area Sales Manager

• Prior sales role(s) and proven influencing and negotiation ability
• While being advantageous, an understanding of crane hire and the market is helpful but not essential
• A high achiever who is career orientated and likes to work to challenging goals
• Educated to A-Level or equivalent
• IT literate and familiar with Microsoft Office products – particularly PowerPoint, Excel and Word
• Desirable construction related sector experience

Skills / Abilities

• Ability to write articulate and effective proposals and reports in response to customer needs
• Ability to deliver value added presentations to clients
• Ability to negotiate and build strong relationships
• A firm understanding of the sales process, including the ability to close a sale
• Strong customer focus and with a deep understanding of customer relationships and business processes
• Ability to identify and resolve issues and to collate and analyse data – PC literate
• Ability to work under pressure, be self-motivated, committed to meeting deadlines (self-imposed and external), and to manage multiple requirements and demands effectively
• Demonstrates the ability to understand customer needs and can get things done