Area Sales Manager

Michael Page (UK); Birmingham; On-site; GBP 45,000 - 50,000; Full time

Job summary

A leading recruitment firm in engineering is seeking an Area Sales Manager to handle key accounts across the Midlands & West. This hands-on role focuses on solution-based sales and requires technical knowledge in mechanical engineering. The successful candidate will handle customer visits, set up product demonstrations, and build long-term relationships. A competitive salary of £45,000 to £50,000 plus performance bonuses is on offer, along with a company van and growth opportunities.

Benefits

Competitive salary

OTE up to £20k+

Company van provided

Long-term career growth

Qualifications

• Proven experience in technical sales environments.
• Comfortable in operational settings, not just boardrooms.
• Willingness to travel extensively and manage own schedule.

Responsibilities

• Manage around 30-50 key accounts in the Midlands & West.
• Conduct on-site product demonstrations and tailor solutions.
• Plan and execute customer visits 4 days a week.

Skills

Solution-based sales experience

Strong diary management

Independent working

Mechanical engineering knowledge

Education

Degree in Mechanical Engineering or related field

Job description

Hands-on, solution-based sales role in an autonomous regional position.

About Our Client

A well-established engineering business with a reputation for innovation, precision, and integrity. Their products are known for exceptional quality and long-term performance, and the team takes pride in offering practical, hands-on solutions that genuinely make customers' jobs easier. With a close-knit UK operation and supportive leadership, they foster a culture of trust, accountability, and long-term partnerships-both with their people and their clients.

Job Description

Are you a technically minded salesperson who enjoys being hands-on with customers, travelling across a region, and demonstrating solutions that genuinely add value? This role offers the chance to manage a defined territory, build long-term relationships, and represent a market-leading, premium product with real-world impact.

As Area Sales Manager, you'll be responsible for around 30-50 key accounts across the Midlands & West. This is a solution sales position - your focus will be on understanding customer challenges, delivering on-site demonstrations, and tailoring solutions that save them time and money.

• Territory management: covering the Midlands & West, ideally living in Gloucester, Worcester, Bath, or Walsall.
• Customer visits: 4 days per week on the road.
• Overnight stays: 3-5 nights per month (typically 1-2 nights every other week).
• Product demonstrations: you'll set up equipment on-site, show how it works, and explain the benefits in plain language.
• Account management: maintaining and growing a portfolio of medium-to-large contractors and industrial customers.
• Performance focus: diary planning, visit reporting, chasing deals, and closing orders.

You'll report to the UK Sales Lead, with weekly virtual team meetings every Friday to share results, successes, and plan the week ahead.

The Successful Applicant

This role will suit someone who combines sales ability with practical, hands-on confidence.

• A track record in solution-based sales, ideally in technical environments (e.g. oil & gas, petrochemicals, food & beverage, utilities, councils).
• Comfortable working in real world operational settings - this is not a boardroom-only role.
• Strong diary management and independence - you'll plan your own travel and customer schedules.
• Willingness to travel extensively across the patch and stay away from home 3-5 nights per month.
• A degree, HNC, BTEC or apprenticeship in Mechanical Engineering (or similar), OR proven experience selling mechanical/technical products.

Nice to have:

• Experience selling into contractors, councils, utilities, or industrial environments.
• Practical ability to confidently demonstrate and troubleshoot.

Resilient, credible, and long-term minded. We're not looking for a typical salesperson - we want someone practical, patient, and ready to embed themselves in a niche but rewarding market.

What's on Offer

• Competitive salary in the range of £45000 to £50000 annually.
• Year 1: realistic OTE c.£5k bonus
• Year 2: OTE rising to £15-20k+
• Van provided (mobile showroom equipped for demos)
• Long-term career growth with a market-leading business

If you are ready to take on this exciting opportunity as an Area Sales Manager, apply now to join a thriving team in this growing industry.