Area Sales Manager

Techtronic Industries; Belfast City District; Remote; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Company vehicle

Fuel card

Hotel card for business use

Lunch allowance

25 days holiday + 8 bank holidays

Private Medical & Dental Insurance

Group Life Assurance

Annual Gym Allowance

Discounted Milwaukee, Ryobi & VAX

TTI Benefits Hub discounts

Job summary

Techtronic Industries (TTI) is seeking an Area Sales Manager for Milwaukee UK to own the Irish territory. You will develop strategic dealer partnerships, drive sales growth, and implement territory plans across professional power tools.

Based in Northern Ireland, you will travel across Ireland and manage pricing, forecasting and promotions to maximise profitability. The role requires 3+ years of field sales experience in the power tool sector, strong negotiation skills and a full UK driving

Qualifications

• 3+ years field sales experience in the Power Tool sector desirable.
• Proven ability to sell to independent retailers and wholesalers.
• Strong selling and negotiation skills to grow market share and profitability.
• Passion and enthusiasm for the Milwaukee brand.
• Ability to work with colleagues to achieve targets.
• Full UK driving licence required.

Responsibilities

• Co-ordinate and implement the Milwaukee growth strategy, focusing on pricing structure and profitable sales growth.
• Build and maintain relationships with key customers and develop new clients within the territory.
• Maintain annual business plans at account level aligned with the unit strategy.
• Maximise turnover and profitability with existing accounts to hit targets.
• Identify opportunities for growth within existing and new accounts through product range development and promotions.
• Provide monthly turnover forecasts to the Line Manager in line with targets and budgets.
• Communicate with management, finance, logistics, marketing, product development and customer services on key account developments.
• Explore alternative distribution channels to grow the trade business in the UK.

Skills

Sales experience

Negotiation

Relationship building

Territory planning

Communication skills

Time management

IT literacy

Education

Sales & Marketing qualification desirable

Tools

PowerPoint

Excel

Word

Job description

Techtronic Industries (TTI) is a world leader in cordless technology spanning power tools, accessories, hand tools, outdoor power equipment, as well as floorcare & cleaning products. Our focus is on end-users that range from professionals in the industrial, construction and infrastructure sectors to DIYers in home improvement, repair, and maintenance.

TTI’s powerful brand portfolio includes MILWAUKEE®, RYOBI®, AEG® - recognized worldwide for their deep heritage and innovative product platforms of superior quality.

The company maintains a global manufacturing and product development footprint, with record world-wide sales of approximately US$15.2 billion and around 50,000 employees in 2026. Hiring exceptional people is a top focus at TTI. This drives a high-performance culture across all levels of our organization and helps to achieve our vision of being number one in the industries we serve. Our unique high-speed decision-making process supports our acute focus on developing superior products and meeting high customer expectations. We view our winning culture as a competitive advantage that powers our growth.

Build a Career with a Market-Leading Brand - Milwaukee UK

Are you a driven sales professional who thrives on building relationships, winning new business and growing market share? Do you have the energy, ambition and commercial mindset to represent one of the most recognised brands in the professional power tool industry? At Milwaukee UK, we’re continuing to invest in our growth across Ireland and are looking for an Area Sales Manager to join our high performing sales team. This is an exciting opportunity to take ownership of a territory, develop strategic customer partnerships and drive sales growth across our industry-leading portfolio. Reporting to the Field Sales Manager, you will be responsible for managing and growing sales across your territory by developing existing dealer relationships whilst identifying and securing new business opportunities. Working within a fast-paced and supportive sales environment, you will create and execute territory plans, maximise profitable growth and help strengthen Milwaukee’s presence across the Irish market. You will need to be based in Northern Ireland but this role will cover travel across all of Ireland. As part of working for TTi, we offer many exciting benefits! It’s our people that are crucial to the success of our business and therefore we offer a vast range of comprehensive benefits to our team.

Benefits

• A company vehicle & fuel card
• A hotel card for business use (when required)
• Lunch allowance when travelling
• 25 days holiday + 8 bank holidays
• Private Medical & Dental Insurance
• Group Life Assurance Benefits
• Annual Gym Allowance
• Discounted Milwaukee, Ryobi & VAX products
• Access to our TTi Benefits Hub which includes discounts with many high street retailers

Key Responsibilities

• The ability to work under your own initiative to co-ordinate and implement the Milwaukee growth strategy, focusing on pricing structure and profitable sales growth
• Essential to the role is relationship building with key customers and development of new clients within your territory
• Maintain the annual business plans down to the account level in line with the business unit strategy
• Maximize turnover and profitability with existing accounts to achieve overall business unit targets
• Identify and deliver any new opportunities for business growth within existing and new accounts through strategic product range development and promotional planning
• Provide effective forecasting figures to your line manager with monthly turnover estimates in line with target and budget expectations
• Effective communication in keeping the internal stakeholders such as management, finance, logistics, marketing, product development and customer services up to date with key developments in accounts and regular market intelligence
• Ability to explore alternative distribution channels to further grow the trade business and drive our products within the UK
• To carry out other ad hoc responsibilities as requested by the Line Manager from time to time

What you’ll need

• An understanding of the Milwaukee product market and ability to build that knowledge into business objectives to help achieve growth.
• Relevant Sales and Marketing Qualification desirable.
• Relevant 3 or more years field sales experience within the Power Tool sector desirable, with a track record of selling to independent retailers and wholesalers.
• Strong selling and negotiation skills to help build business relations and to further grow/strengthen these to develop market share and profitability.
• Passion and enthusiasm for our brand.
• Ability to work closely with colleagues to achieve personal, team and company targets.
• Commitment to excellent customer service.
• Good communication skills, both written and oral.
• Strong planning and territory development skills.
• Good IT skills (mainly power point, excel and word) to analyse and report data to the management team to aid with territory evaluations and to create appropriate presentations for customers in the marketplace.
• Effective time management skills with ability to work with minimal supervision.
• UK travel and occasional European travel will be required so a full UK Driving Licence is essential.

At TTI, we are committed to being an equal opportunity employer. We believe in creating a supportive environment where everyone can thrive and grow. If you’re looking to join a forward-thinking company that values collaboration, innovation, and impact — we’d love to hear from you.

Our Company Culture

• Brand loyalty is a cornerstone for sustainable growth and increased profitability.
• TTI is delivering a tidal wave of change in multiple industries with its cordless technology leadership. Whether power tools, floorcare, or outdoor products.
• Our operational excellence is the engine that provides the power to innovation. This means examining every single aspect of bringing a product to market and questioning how to improve the efficiency of even the smallest detail.
• TTI understands that the greatest investment for every organization is in its people. At TTI, we invest heavily in developing current and future leaders. Filling the growing TTI management needs is the Leadership Development Program through aggressive university recruitment, training, and promotion ladder for high-potential talent.
• Instilling ESG (Environmental Social Governance) best practices along our value chain drives TTI’s approach to sustainability in the way we operate, what we produce, how we source and the way we live. Sustainability is at the core of our business today and is the bedrock for both the development of our business.