Area Marketing Research & Insights Manager

British American Tobacco; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading international company is seeking an Area Marketing Research & Insights Manager in London on a 12-month fixed-term contract. The role focuses on driving consumer and customer insights across Western Europe, ensuring research excellence and contributing to strategic decisions. Candidates should have strong commercial experience and expertise in research methodology. Competitive compensation and diverse benefits are offered.

Benefits

Competitive annual bonus

Opportunities for career growth

Diverse benefits

Qualifications

• Strong commercial experience in brand and trade strategy.
• Expertise in research methodology and project management.
• Ability to manage stakeholders effectively.

Responsibilities

• Drive impactful consumer and customer insights for strategic decisions.
• Implement and govern research systems and protocols.
• Analyze market trends and inform strategies.

Skills

Commercial experience in brand strategy

Research methodology expertise

Project management skills

Stakeholder management abilities

Job description

BAT is evolving into a global multi-category business, with products like VELO, VUSE, and GLO. We aim to decrease the health impact of our industry. Join us to be the change!

British American Tobacco UK has an exciting opportunity for an Area Marketing Research & Insights Manager in London (12-month fixed-term contract).

In this role, you will drive impactful consumer and customer insights for HP & Combustibles across Western Europe, integrating them into strategic decisions and ensuring research excellence. You will partner with cross-functional teams, champion insight-led thinking, and uphold research standards.

Key Responsibilities:

1. Implement and govern research systems and protocols across Western Europe.
2. Support the Head of Research & Insights WE in shaping the research agenda.
3. Standardize marketing research practices across the Area.
4. Analyze market trends, economic conditions, and consumer behaviors to inform strategies.
5. Coordinate research information across markets and stakeholders.
6. Manage the research roadmap, ensuring relevance, cost-effectiveness, and quality.
7. Translate consumer behaviors into actionable insights for brand, pricing, and product strategies.
8. Evaluate marketing initiatives through measurable outcomes and reviews.

Requirements include strong commercial experience in brand and trade strategy, research methodology expertise, project management skills, and stakeholder management abilities. Experience in FMCG or related industries is preferred.

We offer a competitive annual bonus, diverse benefits, and opportunities for career growth and development.

Join BAT and thrive in an inclusive environment that values talent from all backgrounds. We support career re-entry through programs like The Global Returners.