Area Marketing Research & Insights Manager

The British American Tobacco Group; Chiswick; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global tobacco company seeks an Area Marketing Research & Insights Manager for a 12-month fixed-term contract in Chiswick, England. This role involves driving consumer insights, collaborating with cross-functional teams, and managing market research for HP & Combustibles. The ideal candidate has a strong background in brand strategy, research methodologies, and project management, with a goal to enhance research excellence across Western Europe. Competitive salary and performance bonus offered.

Benefits

Market leading annual performance bonus

Diverse health plans

Flexible holiday plan

Access to online learning platforms

Qualifications

• Strong commercial experience in brand and trade strategy development.
• Solid understanding of research methodologies and industry best practices.
• Proven experience in research project management from scoping to delivery.
• Expertise in both quantitative and qualitative analysis.
• Strong track record in consumer and trade research, ideally within FMCG.
• Strong stakeholder management skills to collaborate effectively.
• Demonstrated experience in managing and developing teams.
• High proactivity in driving insights and research agenda.

Responsibilities

• Lead implementation of research systems across Western Europe.
• Shape and deliver the HP & Combustibles research agenda.
• Roll out best practices in marketing research.
• Analyze market trends and consumer behaviors for strategy support.
• Coordinate research information across markets and stakeholders.
• Manage the Area research roadmap for relevance and quality.
• Translate behaviors into actionable insights.
• Evaluate impact of major marketing initiatives.

Skills

Brand strategy development

Research methodologies

Quantitative analysis

Qualitative analysis

Stakeholder management

Job description

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco UKhas an exciting opportunity for an Area Marketing Research & Insights Manager in London (12-month fixed-term contract)

In this key role, you will drive impactful consumer and customer insights for HP & Combustibles across the Western Europe area, embedding them into strategic decisions and ensuring research excellence across all markets. You will also act as a key partner to cross-functional teams, championing insight-led thinking and best-in-class research standards.

Your key responsibilities will include:

• Leading the implementation and governance of research systems and protocols across all Western Europe end-markets.
• Supporting the Head of Research & Insights WE in shaping and delivering the HP & Combustibles research and insights agenda.
• Rolling out best practices in marketing research across the Area, driving consistency and excellence.
• Leading the analysis of market trends, economic conditions, and consumer behaviours to support strategic decisions.
• Serving as the central hub for HP & Combustibles insights, coordinating research-related information across markets and senior stakeholders.
• Managing the Area research roadmap, ensuring projects are relevant, cost-effective, and executed to the highest standard.
• Translating consumer and customer behaviors into clear, actionable insights that inform brand, pricing, and product strategies.
• Evaluating the impact of major marketing initiatives through measurable business outcomes and insight-driven reviews.

What are we looking for?

• Strong commercial experience in brand and trade strategy development, with the ability to translate insights into impactful business actions.
• Solid understanding of research methodologies, platforms, and industry best practices.
• Proven experience in research project management and design, from scoping to delivery.
• Expertise in both quantitative and qualitative analysis, with a focus on actionable outcomes.
• A strong track record in consumer and trade research, ideally within FMCG or related industries.
• Strong stakeholder management skills, with the ability to collaborate effectively across cross-functional teams and influence key business decisions.
• Demonstrated experience in managing and developing teams, fostering growth and high performance.
• High proactivity in driving the insights & research agenda, with a focus on setting and achieving clear goals.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experiencehere.