App Promotions Manager

Overview

It’s a great time to join Screwfix. Thanks to the hard work of our team and record-breaking sales, we’re proud to be one of the fastest-growing retailers in the UK. And we want to pass that growth onto you.

We are looking for an enthusiastic and data-driven App Promotions Manager to join our Digital team. Reporting into the App Marketing Manager, you will lead the delivery of engaging app campaigns that drive revenue, visits, conversion rate, loyalty, and lifetime value.

You will work cross-functionally with CRM, Trading, Digital and Analytics teams, using tools like Braze to build customer journeys, run exclusive promotions and provide performance insights that shape future campaigns.

If you are passionate about digital marketing, customer experience and making data-led decisions, this is your chance to make a real impact at one of the UK’s fastest-growing retailers.

Work-Life Balance:

Enjoy the best of both worlds: Our hybrid working offering includes face-to-face collaboration at our welcoming Head Office and flexible hours to fit life’s priorities, whether it’s the school run or personal time.

Belonging & Growth:

From day one, you’ll feel part of a team that values your voice and supports your growth. We’re proud to champion diversity because we know unique perspectives make us stronger. Whether starting out or looking for your next step, you’ll thrive here.

Sustainability That Matters:

We’re committed to creating a better future, taking bold steps to reduce carbon emissions, use sustainable packaging, and innovate for a greener world. Sustainability drives everything we do, and we’re proud to make a real impact for our planet and future generations.

Join Screwfix and discover a workplace where you can belong, grow, and help build a more sustainable future.

Responsibilities

• Review market trends and competitors' apps, collating information and providing recommendations for app campaigns, CRM and product features.
• Deliver mechanics of App campaigns that will drive app revenue, visits, frequency, lifetime value, and loyalty using our leading automated marketing systems.
• Build strong relationships with CRM, collaborating to deliver plans for Email & SMS to support the success of App Campaigns.
• Build relationships and collaborate cross-functionally (inc. Logistics, Retail Ops, Trading, Marketing, Digital analytics, IT development & Propositions) to deliver App Campaigns.
• During and post campaigns, you will build and analyse campaign reporting to provide insight for future App campaigns.
• Represent App campaigns in weekly trading meetings to share performance updates with the wider team, giving actionable insight that will drive campaign success.
• Identifying, building and continuous improvement of journeys in Braze to drive app revenue, visits, frequency, lifetime value, and loyalty.
• Defining, agreeing, sharing, delivering and analysing a programme of App Exclusive promos.
• Where appropriate, support other team members to drive App Penetration. E.g. App CRM, trading support, reporting and analytics, feature adoption.

Qualifications

• A strong understanding of the principles of direct marketing especially in using digital channels such as App push, in-app messages and Email.
• Flexible, enthusiastic and motivated with the ability to work to targets in a deadline-driven environment.
• Strong planning and organisation skills.
• Stakeholder management and influencing capabilities.
• Good verbal, written and presentation skills.
• Working in a high-paced environment, able to prioritise and work calmly under pressure.
• Ability to interpret complex information and present back in a simple user-friendly format.

At Screwfix, Your Wellbeing Comes First:

We’re dedicated to helping you thrive at work and at home. With a fantastic range of benefits, opportunities for self-development, and an annual discretionary bonus of up to 20%, we put your wellbeing at the heart of everything we do.

Your Wellbeing, Our Priority:

Health Support: 24/7 GP services, discounted gym memberships, and wellness resources like PepTalk.

Financial Wellbeing: Up to 14% employer pension contributions, life cover of up to 4x salary, and tools like Wagestream to track earnings and save.

Everyday Perks: 20% staff discounts at Screwfix and B&Q, savings on bikes, and exclusive offers via the Hapi app.

Opportunities to Grow: We believe in self-development and creating space for you to thrive. With access to training, career growth, and support networks, we’ll help you build a brighter future.

We believe in equity for all. Please let us know at careers@screwfix.com if you need any additional support or adjustments when it comes to your application.

NO AGENCIES PLEASE

#LI-Hybrid