App Acquisition Manager

Screwfix Direct Ltd; Yeovil; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking an App Acquisition Manager to drive growth and engagement for its mobile application. This role offers a unique opportunity to craft and execute acquisition strategies that will significantly impact the customer base. By collaborating with major partners and leveraging data insights, you will optimize marketing efforts and enhance the app's visibility. Join a dynamic team that values growth, diversity, and sustainability, and enjoy a hybrid working environment that promotes work-life balance. This is your chance to make a real difference in a fast-growing company dedicated to excellence.

Benefits

24/7 GP services

Discounted gym memberships

20% staff discounts

Up to 14% employer pension contributions

Life cover up to 4x salary

Access to training and career growth

Wellness resources like PepTalk

Savings on bikes

Exclusive offers via Hapi app

Annual discretionary bonus up to 20%

Qualifications

• Experience in developing acquisition strategies for mobile applications.
• Strong analytical skills to optimize marketing budgets and performance.

Responsibilities

• Lead the strategy for acquiring new app customers and maximizing engagement.
• Analyze data to inform decisions and refine marketing strategies.

Skills

App Acquisition Strategy

Data Analysis

Digital Marketing

App Store Optimization (ASO)

Customer Engagement

Education

Bachelor's Degree in Marketing or Related Field

Tools

Appsflyer

Google Analytics

CRM Software

Job description

• Trade House, Mead Avenue, Houndstone Business Park, Yeovil, BA22 8RT
• Competitive
• Permanent Full Time (37.5 hours) - Permanent

It’s a great time to join Screwfix. Thanks to the hard work of our team and record-breaking sales, we’re proud to be one of the fastest-growing retailers in the UK. And we want to pass that growth onto you.

App Acquisition Manager – Own the Growth. Drive the Impact.

This is no ordinary job. This is your chance to take Screwfix’s App to the next level, owning the strategy that drives new customers to download, engage, and buy. Reporting to the Senior Digital Channel Manager, you’ll lead the charge in expanding our App customer base, delivering end-to-end acquisition strategies, and optimizing digital journeys to maximize installs and engagement.

Your mission? Make sure the Screwfix App is the ultimate tool for tradespeople. You’ll craft a 12-month acquisition plan, create high-impact promotions, and partner with industry giants like Google, Meta, and Apple to amplify our reach. Managing Appsflyer integration, you’ll ensure our marketing spend is optimized for maximum ROI. You’ll work closely with commercial teams, stores, and CRM stakeholders to align acquisition efforts with Screwfix’s business goals. Plus, you’ll be the mastermind behind App Store Optimization (ASO), testing and refining strategies to boost visibility and downloads.

Data and insights will fuel your strategy. You’ll analyze performance, optimize budgets, and make bold, data-driven decisions that drive continuous improvement. This is your chance to shape the future of our App growth and make a real impact on one of the UK’s most trusted brands.

At Screwfix, we believe happy, fulfilled colleagues create a stronger business. That’s why we’ve built a workplace that works for you—combining flexibility, inclusivity, and sustainability with opportunities to thrive.

Work-Life Balance:

Enjoy the best of both worlds: Our hybrid working offering includes face-to-face collaboration at our welcoming Head Office and flexible hours to fit life’s priorities, whether it’s the school run or personal time.

Belonging & Growth:

From day one, you’ll feel part of a team that values your voice and supports your growth. We’re proud to champion diversity because we know unique perspectives make us stronger. Whether starting out or looking for your next step, you’ll thrive here

Sustainability That Matters:

We’re committed to creating a better future, taking bold steps to reduce carbon emissions, use sustainable packaging, and innovate for a greener world. Sustainability drives everything we do, and we’re proud to make a real impact for our planet and future generations.

Join Screwfix and discover a workplace where you can belong, grow, and help build a more sustainable future.

..

We’re dedicated to helping you thrive at work and at home. With a fantastic range of benefits, opportunities for self-development, and an annual discretionary bonus of up to 20%, we put your wellbeing at the heart of everything we do.

Health Support: 24/7 GP services, discounted gym memberships, and wellness resources like PepTalk.

Financial Wellbeing: Up to 14% employer pension contributions, life cover of up to 4x salary, and tools like Wagestream to track earnings and save.

Everyday Perks: 20% staff discounts at Screwfix and B&Q, savings on bikes, and exclusive offers via the Hapi app.

Opportunities to Grow: We believe in self-development and creating space for you to thrive. With access to training, career growth, and support networks, we’ll help you build a brighter future.

We believe in equity for all. Please let us know at [e-mail] if you need any additional support or adjustments when it comes to your application.

NO AGENCIES PLEASE

#LI-Hybrid

• Trade House, Mead Avenue, Houndstone Business Park, Yeovil, BA22 8RT