Analytics and Optimization Manager

Info Resume Edge; Manchester; On-site; GBP 55,000 - 75,000; Full time

Job summary

A data-focused company in the UK is seeking an experienced Analytics and Optimization Manager to transform raw data into actionable insights and improve performance. You will lead data strategies across various functions, manage analytics platforms, and design tests to enhance user experiences. Ideal candidates have a robust background in data analysis and digital marketing metrics, along with excellent problem-solving skills.

Qualifications

• 4+ years of experience in digital analytics, data strategy, or CRO roles.
• Hands-on experience with analytics platforms.
• Strong understanding of digital marketing metrics.

Responsibilities

• Develop and lead data analysis and optimization strategies.
• Manage analytics platforms to track user behavior.
• Design and execute A/B tests to improve conversion rates.

Skills

Data analysis

A/B testing

Data visualization

Stakeholder management

Problem-solving

Education

Bachelor's or Master's degree in Data Science, Marketing Analytics, Statistics, Business

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

SQL

Job description

Job Summary:

We are seeking an experienced and data-driven Analytics and Optimization Manager to lead efforts in transforming raw data into actionable insights and improving performance across digital channels, products, and customer experiences. The ideal candidate will have a strong analytical mindset, excellent business acumen, and a proven track record of driving measurable growth through data optimization strategies.

Key Responsibilities:

• Develop and lead data analysis and optimization strategies across marketing, sales, product, and customer experience functions.

• Manage web and app analytics platforms (e.g., Google Analytics, Adobe Analytics, Mixpanel) to track user behavior and key performance indicators (KPIs).

• Design and execute A/B tests and multivariate experiments to improve conversion rates and customer journeys.

• Create dashboards and visualizations to communicate insights clearly to cross-functional teams and senior leadership.

• Identify opportunities for process improvements, automation, and performance enhancement.

• Collaborate with marketing, product, UX, and engineering teams to implement data-informed recommendations.

• Monitor campaign effectiveness and recommend optimizations for media spend, targeting, and engagement.

• Ensure data accuracy, privacy compliance, and proper tagging across digital assets.

• Stay up to date on analytics tools, digital trends, and optimization best practices.

Requirements:

• Bachelor's or Masters degree in Data Science, Marketing Analytics, Statistics, Business, or a related field.

• 4+ years of experience in digital analytics, data strategy, or CRO (Conversion Rate Optimization) roles.

• Hands-on experience with analytics platforms (e.g., GA4, Adobe Analytics, Tableau, Power BI, SQL).

• Proficiency in A/B testing tools (e.g., Optimizely, VWO, Google Optimize) and tag management systems (e.g., GTM).

• Strong understanding of digital marketing metrics, user behavior analysis, and performance attribution models.

• Excellent problem-solving, communication, and stakeholder management skills.

• Ability to synthesize complex data into actionable recommendations.

Preferred Qualifications:

• Experience working in e-commerce, SaaS, or high-traffic digital environments.

• Familiarity with Python or R for advanced analytics and modeling.

• Certification in Google Analytics, Adobe Analytics, or CRO platforms.