Analyst – Consumer & Marketing Insight

Virgin Atlantic Cargo; Crawley; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the aviation industry seeks an Analyst for their Consumer & Marketing Insight team. This role involves managing research projects, analyzing consumer behavior, and collaborating with stakeholders to inform marketing strategies. Ideal candidates will have strong analytical skills and experience in consumer research, with a focus on translating data into actionable insights.

Qualifications

• Experience in consumer research, marketing, or consulting.
• Ability to communicate insights and translate data into strategies.
• Familiarity with qualitative and quantitative research methods.

Responsibilities

• Manage qualitative & quantitative research projects.
• Support product portfolio and brand strategy evolution.
• Translate insights into clear stories for stakeholders.

Skills

Analytical skills

Communication

Project management

Data visualization

Tools

Excel

Job description

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Job Details

• Salary: Competitive per annum
• Hours: 37.5 per week, Monday to Friday
• Location: Flexible - up to 3 days a week in our VHQ, Crawley
• Contract: 4 month FTC
• Closing Date: 23rd May 2025

About the role

The role sits in the Consumer & Market Insights team and involves understanding consumer behavior, market trends, and Virgin Atlantic’s performance to inform marketing strategies. Responsibilities include managing research projects, supporting brand and product development, analyzing data, and collaborating with stakeholders to drive insights and strategic decisions.

Key Responsibilities

1. Manage ad-hoc, qualitative & quantitative research projects, working with suppliers to ensure timely delivery.
2. Support the evolution of product portfolio and brand strategy through research insights.
3. Lead quantitative projects using internal and external tools, from briefing to analysis and reporting.
4. Help develop and optimize brand strategies and consumer initiatives based on research findings.
5. Evaluate key initiatives on brand and customer experience metrics, providing actionable recommendations.
6. Design research requirements to ensure tools meet marketing and business needs.
7. Translate insights into clear stories for stakeholders, highlighting opportunities and risks.
8. Support teams with data and trends to inform business decisions and future initiatives.
9. Train teams on research tools and methodologies.
10. Engage with stakeholders to understand priorities and advocate for research-driven decision-making.
11. Serve as a point of contact for consumer and market insights requests across teams.
12. Champion the use of research to represent the voice of the consumer in decision-making.

About You

• Experience in consumer research, marketing, consulting, or related fields; aviation/travel experience is a plus.
• Proven ability to communicate insights and translate data into actionable strategies.
• Familiarity with various research methods, including qualitative, quantitative, and tracking studies.
• Strong analytical skills, proficient in Excel, with the ability to handle large datasets and visualize data effectively.
• Experience managing teams, projects, or vendor relationships.
• Detail-oriented with excellent project management skills.
• Effective communicator with a clear point of view grounded in data.

Additional Information

Virgin Atlantic values diversity and inclusion, encouraging applications from all backgrounds. We support accessibility and are happy to accommodate individual needs during the recruitment process.