Analyst and Consultant, Principal

epicorsoftware; Bracknell; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Health and Wellness

Internal Mobility

Career Development

Education Support

Inclusive Workplace

Work-Life Balance

Global Mobility

Job summary

Epicor is seeking a seasoned advocate marketing professional to lead our influencer and advocacy program. You will translate our positioning into an annual plan, define audiences, themes and channels, and secure cross-functional alignment.

You will build a balanced network of industry experts and customer advocates, develop repeatable programs, and create dashboards that link activity to revenue. A strong writer with SaaS experience will thrive here.

Qualifications

• 5+ years in advocacy, partnerships, or integrated B2B marketing.
• SaaS experience strongly preferred. Demonstrated ability to build a program from strategy through execution and reporting.
• A strong writer and editor who can make complex software topics useful, human, and easy to share.
• Comfortable working with executives and external experts, including briefing, coaching, interviewing, and facilitating.
• Analytical and commercially minded, with practical fluency in CRM, marketing automation, social listening, content analytics, and campaign reporting.
• Naturally curious, low-ego, organized, and willing to do the relationship work between the big moments.

Responsibilities

• Set the strategy: Translate company positioning, ICP priorities, and campaign goals into an annual influencer and advocacy plan with clear audiences, themes, channels, and investment choices.
• Build the network: Research, segment, recruit, and nurture a balanced network of industry experts, customer advocates, creators, community leaders, analysts, and implementation practitioners alongside sales partners.
• Create the engine: Develop repeatable programs and editorial moments that make participation in the programme easy: brief templates, content calendars, co-marketing packages, event formats, and recognition mechanisms.
• Partner cross-functionally: Work closely with Product Marketing, Content, Demand Generation, PR, Sales, Customer Success, and executives to turn expertise into useful market-facing proof.
• Protect trust: Operate with transparency, disclosure, brand safety, data privacy, and editorial integrity. Choose credibility and audience relevance over follower count.
• Prove impact: Create reporting that links activity to audience quality, engagement, brand consideration, content performance, partner health, and influenced or sourced revenue.

Skills

Strategic influencer planning

Relationship building

Editorial judgment

Program management

Measurement & insight

Cross-functional leadership

Tools

CRM

Marketing automation

Social listening

Content analytics

Campaign reporting

Job description

Duties & Responsibilities

Set the strategy: Translate company positioning, ICP priorities, and campaign goals into an annual influencer and advocacy plan with clear audiences, themes, channels, and investment choices.

Build the network: Research, segment, recruit, and nurture a balanced network of industry experts, customer advocates, creators, community leaders, analysts, and implementation practitioners alongside sales partners.

Create the engine: Develop repeatable programs and editorial moments that make participation in the programme easy: brief templates, content calendars, co-marketing packages, event formats, and recognition mechanisms.

Partner cross-functionally: Work closely with Product Marketing, Content, Demand Generation, PR, Sales, Customer Success, and executives to turn expertise into useful market-facing proof.

Protect trust: Operate with transparency, disclosure, brand safety, data privacy, and editorial integrity. Choose credibility and audience relevance over follower count.

Prove impact: Create reporting that links activity to audience quality, engagement, brand consideration, content performance, partner health, and influenced or sourced revenue.

COMPETENCY: WHAT GOOD LOOKS LIKE

• Strategic influence planning: Connects influencer work to ICP, category narrative, lifecycle stages, and commercial priorities.
• Relationship building: Earns trust, communicates with empathy, and creates durable value for busy external experts.
• Editorial judgment: Can spot a useful point of view, sharpen a brief, protect authenticity, and raise the quality bar.
• Program management: Runs multiple workstreams with clear owners, timelines, approvals, budgets, and follow-through.
• Measurement & insight: Builds practical dashboards, interprets signals, and turns results into better decisions.
• Cross-functional leadership: Influences without authority and brings internal experts into market-facing programs.
• Commercial acumen: Understands SaaS buying committees, demand creation, attribution limits, and the role of trust in revenue.
• Risk & reputation stewardship: Uses sound judgment around disclosure, brand safety, conflicts, privacy, and claims.

Qualifications

• 5+ years in advocacy, partnerships, or integrated B2B marketing;
• SaaS experience strongly preferred.Demonstrated ability to build a program from strategy through execution and reporting.
• A strong writer and editor who can make complex software topics useful, human, and easy to share.
• Comfortable working with executives and external experts, including briefing, coaching, interviewing, and facilitating.
• Analytical and commercially minded, with practical fluency in CRM, marketing automation, social listening, content analytics, and campaign reporting.
• Naturally curious, low-ego, organized, and willing to do the relationship work between the big moments.

About Epicor

At Epicor, we’re truly a team. Join 5,000 talented professionals in creating a world of better business through data, AI, and cognitive ERP. We help businesses stay future-ready by connecting people, processes, and technology. From software engineers who command the latest AI technology to business development reps who help us seize new opportunities, the work we do matters. Together, Epicor employees are creating a more resilient global supply chain.

We’re Proactive, Proud, Partners.

Whatever your career journey, we’ll help you find the right path. Through our training courses, mentorship, and continuous support, you’ll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we’re the essential partners for the world’s most essential businesses—the hardworking companies who make, move, and sell the things the world needs.

Competitive Pay & Benefits

• Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being.
• Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
• Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.
• Education Support: Geographically specific programs to balance the cost of education with the benefits of continued learning and personal development.
• Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
• Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
• Global Mobility: Comprehensive support for international relocations and permanent residency processes.

Equal Opportunities and Accommodations Statement

Epicor is committed to creating a workplace and global community where inclusion is valued; where you bring the whole and real you— that’s who we’re interested in. If you have interest in this or any role- but your experience doesn’t match every qualification of the job description, that’s okay- consider applying regardless.

We are an equal-opportunity employer.