Analyst – 3 Reasons

Brave Bison; Greater London; On-site; GBP 32,000 - 52,000; Full time

Job summary

Brave Bison, MTM arm, seeks a curious, analytical Analyst to join 3 Reasons, the UK TV market insight leader. You’ll analyse viewing data, update models and contribute to six-month reports, supported by a Senior Consultant, with work spanning data, reporting and strategy projects.

Ideal candidates have a numerate degree, strong TV/media passion, and solid Excel/PowerPoint skills. Office-based in London with three days a week in the office.

Qualifications

• Strong analytical ability with comfort in numbers and data.
• Genuine passion for TV, streaming, media and technology.
• Confidence with Excel and PowerPoint for reporting and visuals.
• Curiosity, energy and willingness to roll up sleeves.
• Clear writing and ability to explain numbers in plain English.
• High standards and sharp accuracy.
• Confidence using AI tools and applying them creatively.
• Ideally hands-on experience with Barb data like TechEdge or similar.
• Ideally knowledge of UK TV viewing metrics or Python/ R/ SQL.

Responsibilities

• Data & Analysis: Run Barb data requests, update forecasting and market-sizing models, and add context from industry sources.
• Reports & Subscriber Support: Turn outlines into charts/slides and answer subscriber questions between reports.
• Team Contribution: Share ideas and help shape data interpretation and reporting.
• Strategy Projects: Gather/analyse qualitative and quantitative data on clients’ markets, run research programs, and build financial models.

Skills

Analytical ability

Curiosity and energy

Clear writing

Explain numbers in plain English

TV/media/tech interest

Education

Numerate degree (science/math/economics)

Tools

Excel

PowerPoint

Python/R/SQL

Job description

Who we are - MTM

MTM is part market research agency, part strategy consultancy, focused on media, entertainment and technology. Our clients range from digital giants (Google, Amazon) to streamers (Netflix, Disney+), broadcasters (BBC, ITV) and a wide range of technology and sports businesses. Recent strategy projects include exploring the future of the TV market for Ofcom and sizing the UK retail media market for one of the country’s largest grocers.

3 Reasons

3 Reasons gives leaders across UK TV an independent, data-led view of where the market is heading. Twice a year we publish reports that bring together proprietary data, forecasts, market sizing and expert analysis, and subscribers call on the team throughout the year as new questions arise. Broadcasters, streaming platforms, studios, telcos and regulators all use 3 Reasons, with clients including the BBC, Disney and DCMS.

Role Overview

We are seeking a curious, analytical Analyst who loves TV and data to join 3 Reasons, the most trusted independent source of insight on the future of the UK TV market. You’ll learn from the team that broadcasters, platforms and regulators turn to for advice, and build expertise in the UK TV market that you won’t get anywhere else.

Around 60% of your time will be on 3 Reasons, analysing viewing data, updating our models and building our reports, with the other 40% or so on wider strategy projects. You’ll be supported day to day by a Senior Consultant. The work runs in six-month cycles that build towards each report, with quieter periods in January and July, which makes it a great introduction to consulting.

This role is ideal for someone bright, energetic and curious who is happy to roll up their sleeves. We welcome applications from recent graduates as well as people with a few years’ experience; curiosity and analytical ability matter more to us than time served. The role is based in our Tottenham Court Road office in London, with at least three days a week in the office.

Key Responsibilities:

Data & Analysis

• Run and analyse Barb viewing data requests in TechEdge, turning questions round quickly, such as how many people watched a show this year and how that compares with last year.
• Update and build sections of our forecasting and market sizing models in Excel.
• Draw on other industry data sources to add context and test findings.

Reports & Subscriber Support

• Turn an outline into clear charts and slides for our twice-yearly reports.
• Answer subscribers’ questions between reports with quick, focused analysis.

Team Contribution

• Bring your ideas to team discussions and brainstorms on how we read the data and report on trends.

Strategy Projects

• Gather and analyse qualitative and quantitative data on clients’ businesses, markets, customers and competitors.
• Help run research and interview programmes, often with senior people across media and tech.
• Build financial models of businesses and markets.
• Help put together client briefings, reports, workshops and presentations.

What We’re Looking For

• Strong analytical ability. You enjoy working with numbers and could happily talk about data all day. A degree in a numerate subject such as science, maths or economics is welcome but not essential.
• A genuine passion for TV, streaming, media and technology.
• Confidence in Excel and PowerPoint.
• Curiosity, energy and a willingness to roll up your sleeves and get stuck in.
• Clear writing, and the ability to explain what the numbers mean in plain English.
• High standards and a sharp eye for accuracy.
• Confidence using AI tools, with a creative approach to applying them.
• Ideally, hands‑on experience with Barb data, especially TechEdge or another Barb bureau tool. It isn’t essential, and we’ll help the right person get up to speed.
• Ideally, a working knowledge of how UK TV viewing is measured (live versus consolidated viewing, reach, BVOD), experience at a broadcaster, streamer, media agency, regulator or research agency, or some Python, R or SQL.

MTM, Part of Brave Bison - Who are we?

A world where complexity is the only constantdemands anew breed of company.Brave Bison is a different beast: a media, marketing and technology companypurposebuilt for thedigitalera.

Our universe is made up of award‑winning business arms Brave Bison, Engage,SocialChainand MTM.Andwe’reunderpinned byleading marketing training practice,MiniMBA, as well asour very own social‑first media networkwhodeliver monthly views in the billionsfor some of the biggest channels in sport and entertainment across YouTube, Snap,Metaand TikTok.

We’rea global collective who live and breathe digital,workingwith some of the boldest brands in the worldtocapitalise on the complexity that defines the modern marketing landscape.

Our mission

New platforms, new behaviours, new audiences,new trends,new technologies, new regulations—our clients’ worlds get more complex daily.Their agency partnershipsshouldn’t.It’sour job to cutthrough the chaos, makethe complex simple and navigatea clear path to growth for them.

That’swhy we make it our mission to capitalise on complexity for our clients—across consultancy,capabilityand execution—bycraftingdynamic digital solutions that outpace tomorrow’s challenges.

Our values

We’reaproudly diversebusinesscomprisedof deep specialists acrossmedia,marketing,trainingand technology.Althoughourskills, backgrounds and beliefs may differ, we are united by four core shared values:

• Bold Curiosity.

We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible. We champion discovery, go deep into our clients’ worlds and are always hungry to learn more aboutthem, our specialisms and each other.

• Connected Clarity.

We are focusedinour collaboration — joining the right dots between our clients, ourpartnersand our herd of experts to deliver agile solutions at speed and scale. We set a shared ambition from the outset, are transparent at every stage and always strive to make the complex simple.

• Positive Encouragement.

We want to make working with us the best part of someone’s day. We lift one other up, find the fun in the day to day and are committed to ensuring everyone belongs.

• Constant Impact.

We believe in outcomes over outputs.We’regoal orientated, results driven anddata-led.We show up with passion every day. Andwe’realways honing our craft.

What you’ll get

Our people make us who we are, so to make sure we attract andretainthe best and brightest in the industry, we offer an attractive benefits package.

But not only that, we are the UK’s first carbon neutral agency (a status we have held since 2018), with a serious commitment tomonitoringand reducing the impact our work has on the planet across three core sustainability pillars of Greenhouse Gases, Waste & Recycling and Sustainable Consumption.

Thenthere’sa whole host of benefits – from discounted gym memberships and free eye tests to an employee pension scheme and enhanced maternity, paternity, and adoption package.Here’s a snapshot of just some of the benefits we think you might also like:

• Dynamic working: Tokeep that work-life harmony in check,we'reflexible on where and when you work
• Private medicalinsurance: Tokeep you fighting fit and give you and your family peace of mind.
• Incomeprotection: Weknow it feels good to be covered, just in case.
• CalmSubscription: Nowmorethanever,it’simportant to mind your mind!
• 25 days annual leave: This increases to 26 days after three years of service, with an additional day granted every two years thereafter, up to a maximum of 30 days.

• Christmasclosure: Noneed to save holiday days for the Christmas closure period.It'son us!
• Birthdaysoff: Oneextra day to celebrate your big day
• Online coaching and mental healthsupport: UnlimitedviaOpenUp
• RemoteWorking: Workabroad for up to one month a year.
• Performance & Salary: Reviewed twice a year for everyone.
• Performance bonus: Based on both individual and team performance.
• Training budget: An annual personal training budget, plus ongoing investment in your development.
• Pension: With a 5% employer contribution.

Finally, we’re proud and committed to being an equal opportunity workplace, providing equal opportunities for all and treating all existing employees and all job applicants in the same way, regardless of their age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, pregnancy and maternity status and marital & civil partnership status.