Amazon SEO Manager

L'OREAL GROUP; London; On-site; GBP 45,000 - 75,000; Full time

Job summary

A leading company in the beauty industry is seeking an Amazon SEO Manager to develop and implement SEO strategies aimed at enhancing online visibility and sales. The ideal candidate will be experienced in content optimization, digital performance marketing, and proficient in SEO tools to drive measurable results. With a comprehensive benefits package and a commitment to employee growth, this role offers a unique opportunity in a dynamic and inclusive environment.

Benefits

Savings offers

Free mortgage advice

Share options

Enhanced pension plans

60% discounts on brands

Private medical and dental insurance

Discounted gym memberships

Onsite mental health support

Enhanced family leave

Paid fertility leave

Qualifications

• Proven track record in developing high-quality digital content with SEO best practices.
• Deep knowledge of search engine optimization and keyword research.
• Hands-on experience in campaign planning and execution.

Responsibilities

• Develop and implement the Amazon SEO strategy.
• Own the ASIN Opportunity finder to maximize traffic.
• Analyze implementation results using Amazon Tech.

Skills

Content Development

SEO

Digital Performance Marketing

Communication

Solution-oriented mindset

Tools

Pacvue

Amazon AMS/Vendor Central

Job description

AMAZON SEO MANAGER

A DAY IN THE LIFE

1. Develop and implement the Amazon SEO strategy, refining ways of working with key stakeholders, building strong relationships with the sales and marketing functions.
2. Own the ASIN Opportunity finder in Amazon Tech to maximise PDP traffic and conversion.
3. Act as a strong digital and e-com advisor.
4. Own the feedback loop with Content Creation Agency to improve Amazon-specific deliverables.
5. Manage the creation and optimisation of divisional brand stores and CPLs.
6. Input to the relationship with Search activation agency and align on the direction and targets for organic SOV.
7. Analyse results of all implementations using Amazon Tech and PacVue to develop an SEO-specific strategy; to complement Paid efforts and increase brand visibility with the goal of boosting sales.
8. Conduct A/B tests with content to identify content relevancy and share best practices for the category.
9. Monitor review ratings on key lines to identify opportunities for improvement.
10. Partner with Media and Trading teams to define macro-divisional strategies.

WHO YOU ARE

1. Experienced in Content Development and Optimization: Proven track record in developing and optimizing high-quality digital content with a focus on SEO best practices.
2. Expertise in SEO: Deep knowledge of search engine optimization, including keyword research, on-page optimization, and content management.
3. Digital Performance Marketing: Hands-on experience in campaign planning, execution, and optimization to achieve measurable results.
4. SEO Tools Proficiency: Skilled in using SEO tools for landing page optimization, keyword research, and search engine strategies.
5. Knowledge of Various Tools: Familiarity with Search Frequency Report, Share of Voice reporting (Pacvue), Amazon AMS/Vendor Central for insights and performance tracking.
6. Excellent communication and influencing skills, with experience in building relationships across all organizational levels.
7. Solution-oriented mindset, capable of working accurately at pace and managing ambiguity.
8. Experience in managing change through rapid growth.

WHAT WE OFFER

Our industry-leading benefits package demonstrates how much we value our people. We offer a competitive package including perks like savings offers, free mortgage advice, share options, enhanced pension plans, up to 60% discounts on brands like YSL, CeraVe, Armani, Kiehl's, and Garnier. We also provide private medical and dental insurance, discounted gym memberships, onsite mental health support, enhanced family leave, and paid fertility leave.

We are committed to your growth through training, leadership programs, and expert talks. Join us to thrive in a dynamic, inclusive environment.

WHO WE ARE

L'Oréal operates in 150 markets worldwide, with a mission to create beauty that moves the world. As an industry leader with €29 billion in sales, we focus on sustainability, diversity, and purpose-driven innovation. Our portfolio includes iconic brands like L'Oréal Paris, Maybelline New York, Garnier, and NYX, among others.

HOW WE RECRUIT

We value diversity, equity, and inclusion in our hiring practices. We welcome candidates from all backgrounds and perspectives, believing that our differences foster creativity and innovation. Join us to be part of a company that celebrates and leverages diversity to create beauty that is accessible to all.