Amazon Growth Lead - LRUK

Learning Resources (UK); King's Lynn; On-site; GBP 40,000 - 70,000; Full time

Job summary

A leading educational toy company seeks an Amazon Growth Lead to drive revenue growth and expand brand presence. The ideal candidate will be able to craft high-converting copy, optimize product listings, and execute new product launches. This role requires a strategic thinker with a solid understanding of Amazon's ecosystem and a data-driven approach to decision-making.

Qualifications

• Comfortable working in a fast-paced environment.
• Deep understanding of Amazon's algorithm and conversion triggers.
• A self-starter with a desire to outperform competitors.

Responsibilities

• Drive sales growth across Amazon marketplaces.
• Write engaging, keyword-optimized product listings.
• Manage promotional strategies for high-impact Amazon events.

Skills

Data-driven decision making

SEO & Content Optimization

Strategic thinking

Job description

#LearningResourcesUK

Learning Resources is the home of award-winning toys, games, and learning aids for children aged 2-12. We understand the importance of learning through play and offer toys and games that positively influence children’s growth and development. Learning Resources Inc is a US-based family-owned company. Learning Resources Ltd. was founded in Kings Lynn, Norfolk in 1994 to serve the European, Middle Eastern, African, and Indian markets.

Your Mission

As an Amazon Growth Lead, your primary goal is to drive incremental revenue growth and expand our brand’s presence within your territories. You will achieve this by crafting compelling, high-converting copy that maximizes search visibility, creating strategic promotional campaigns, and executing new product launches to create our future bestsellers. Using data-driven insights, you will continuously optimize our performance, identify the next big opportunities, and with the support of our Growth Manager and Head of Department, elevate our brand to the next level on Amazon.

What You’ll Do

• Drive Sales Growth: Develop and execute data-backed strategies to accelerate revenue growth across Amazon marketplaces.
• Amazon SEO & Content Optimization: Write engaging, keyword-optimized product listings and collaborate with our marketing team to create eye-catching enhanced brand content to improve organic search rankings and conversion rates.
• Product Launches: Provide initial new product forecasts, collaborate with our marketing team on go-to-market strategies for new product launches, execute these plans on Amazon, including raising initial stock orders and ensuring they gain traction and become future bestsellers.
• Amazon Vine Program Management: Manage product enrollments to ensure both new and existing items receive high-quality reviews, maximizing program effectiveness and brand credibility.
• Promotional Strategy & Execution: Strategize and implement high-impact promotions during Amazon Tier 1 events such as Prime Day and Black Friday to maximize visibility and sales.
• Data-Driven Decision Making: Analyze performance data metrics, customer behavior, and competitor trends to identify untapped opportunities and refine strategies.
• Advertising Collaboration: Work closely with our in-house Advertising Manager to maximize product visibility and campaign effectiveness.
• Competitor & Market Analysis: Stay ahead of industry trends, monitor competitors, and leverage insights to enhance our positioning.
• Amazon Trends & Vendor Landscape Monitoring: Stay informed on the latest Amazon updates, industry trends, and vendor policies to identify opportunities and ensure the business stays at the forefront of new developments.
• Cross-Functional Collaboration: Partner with Demand Planning, Amazon Operations, Marketing, and Sales teams to ensure optimal inventory availability, effective promotional alignment, and strategic product positioning to maximize sales and shopper engagement.
• Amazon Account Health: Proactively address ad-hoc issues, manage case resolutions, and collaborate with the Amazon Growth Manager to minimize sales disruptions and maintain a strong account standing.

What Success Looks Like In This Role

• Organic search visibility and rankings improve, leading to increased traffic and conversions.
• Priority product launches become bestsellers within the first 12 months.
• Promotional campaigns consistently deliver strong sales lifts without sacrificing profitability.
• Data-driven insights lead to innovative growth strategies that outperform competitors.
• Customer reviews, ratings, and engagement metrics steadily improve, strengthening brand trust and loyalty.
• Sales growth outperforms the category and exceeds internal goals.

Who You Are

• A strategic thinker who thrives on data-driven decision-making.
• A creative copywriter with a deep understanding of Amazon’s algorithm and conversion triggers (no prior experience needed, this can be developed).
• A results-oriented individual who understands the levers that drive Amazon growth.
• A self-starter with a relentless drive to outperform competitors and capture market share.
• Comfortable working in a fast-paced, dynamic environment where testing and learning are key to success.