AI Search & SEO Lead

LeMieux; Southampton; Sur place; GBP 55 000 - 75 000; Plein temps

Résumé du poste

LeMieux, the UK’s fastest-growing equestrian and lifestyle brand, is seeking an AI Search & SEO Lead to own the organic search strategy end to end, spanning traditional SEO, AEO and GEO, prioritised by commercial impact.

You will work with developers, ecommerce and content teams to optimise site architecture, structured data, and on‑page content, while building AI visibility across AI platforms and voice assistants.

Qualifications

• At least 2 years’ hands‑on SEO experience covering technical and content/on‑page work.
• Strong technical foundation in crawling/indexing, structured data, Core Web Vitals, and collaborating with developers.
• Genuine interest and early hands‑on experience in AI search (AEO/GEO/LLM visibility).
• Analytical fluency with GA4, GSC, and leading SEO platforms.
• Commercial mindset: view search as a driver of revenue, not just rankings.
• Curious and experimental approach with ability to build a new discipline from scratch.

Responsabilités

• Own LeMieux’s organic search and AI visibility strategy end to end across SEO, AEO, and GEO.
• Maintain technical SEO health and coordinate with developers on migrations and fixes.
• Manage structured data and schema markup to maximise rich results and AI citation.
• Drive keyword, entity and topic strategy; optimize on-page content and information architecture.
• Build presence across AI Overviews, ChatGPT, Gemini, Perplexity and voice assistants to strengthen entity signals.
• Monitor AI citation and share of voice; adapt tactics as AI surfaces evolve.
• Deliver clear reporting across rankings, organic traffic, conversions, AI citations and share of voice.
• Run a continuous testing and experimentation agenda and translate insights into action.
• Collaborate with Ecommerce and paid media teams to align search, paid, and landing page strategies.

Connaissances

SEO

Technical SEO

AI search

Analytics GA4

GSC

Outils

Semrush

Screaming Frog

Google Analytics 4

Description du poste

LeMieux is the UK’s fastest-growing equestrian and lifestyle brand, with a global community and big ambitions. Our success is driven by talented people who share our passion for innovation, collaboration, and excellence. We’re seeking an AI Search & SEO Lead to join our team and help shape the future of our brand.

What You’ll Do

• Own LeMieux’s organic search and AI visibility strategy end to end, building a full-funnel roadmap across traditional SEO, AEO and GEO, prioritised by commercial impact.
• Own technical SEO health - site architecture, crawlability, indexation, Core Web Vitals and internal linking - partnering with developers on migrations, releases and fixes without regressing performance.
• Manage structured data and schema markup to maximise eligibility for rich results and AI citation.
• Drive keyword, entity and topic strategy, shaping content briefs and optimising on-page content, metadata and information architecture across the site and blog.
• Build LeMieux’s presence and authority across AI Overviews, ChatGPT, Gemini, Perplexity and voice assistants, strengthening entity signals so generative engines recommend us by name.
• Monitor AI citation and share of voice, adapting tactics as AI search surfaces and retrieval behaviour evolve.
• Build clear, decision-useful reporting across rankings, organic traffic, conversion, AI citations and share of voice - shifting the focus from rankings alone to retrievability and commercial contribution.
• Run a continuous testing and experimentation agenda, translating findings into action.
• Work closely with the Senior Ecommerce Commercial Manager, the paid media owners and the Senior Ecommerce Experience Manager, so search, paid and landing page strategy reinforce one another.

What You’ll Bring

• At least 2 years’ hands‑on SEO experience covering both technical and content/on‑page work, ideally at a D2C brand or specialist agency.
• A strong technical foundation - crawling and indexation, structured data, Core Web Vitals - and confidence working alongside developers.
• Genuine interest and early hands‑on experience in AI search (AEO/GEO/LLM visibility) - you’re already testing how brands show up in AI answers.
• Strong analytical fluency with GA4, Google Search Console and a leading SEO platform such as Semrush or Screaming Frog.
• A commercial mindset - you treat search as a means to profitable revenue growth, not rankings for their own sake.
• A curious, experimental approach - comfortable with ambiguity and building a new discipline from the ground up; opinionated and evidence‑led.
• Experience with AI visibility/citation‑tracking tools, structured‑data implementation at scale, or a background in a brand‑led category (fashion, beauty, lifestyle, premium D2C) is a plus.
• Experience working across multiple markets (UK, US, EU), or familiarity with Adobe Commerce and content management systems, is an advantage.

Founded in 2006, LeMieux is the UK’s fastest-growing equestrian and lifestyle brand with a global presence. Driven by innovation and passion for horses and riders, we’re expanding our 150‑strong team based in our Romsey HQ and looking for exceptional people to join us on our journey.

We’re on a mission to be the most exciting equestrian brand on the planet. To get there, we need exceptional people who thrive in a fast‑paced, creative environment and a culture that values innovation, collaboration, and problem‑solving. Whether you ride or not, you’ll share our energy, determination, and obsession with delivering excellence for our community.

From financial security to time with your loved ones (on two legs or four), we continually invest in our employees.

We are committed to creating a diverse, inclusive, and equitable workplace where everyone feels valued and empowered to thrive. We believe that varied perspectives drive innovation and strengthen our team. We welcome applications from individuals of all backgrounds, experiences, and identities - including but not limited to race, ethnicity, gender, age, disability, sexual orientation, and neurodiversity. We are an equal opportunity employer and actively promote an environment of respect, support, and opportunity for all. Please let us know if you require any reasonable adjustments throughout the application process.