AI & Search Optimisation Specialist

Price Bailey; England; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading accounting firm in the UK is seeking an AI & Search Optimisation Specialist to join its digital team. The role involves optimising search operations, enhancing AI visibility, and implementing SEO strategies. Ideal candidates will have hands-on SEO experience, a passion for emerging AI technologies, and familiarity with relevant tools. The company offers flexible working arrangements and a supportive culture focused on personal growth.

Benefits

25 days annual leave

Contributory pension scheme

Employee Assistance Programme

Qualifications

• Hands-on SEO experience (agency or in-house) is required.
• Active interest in emerging AI-driven search experiences.
• Familiarity with AI tools that support search strategies.

Responsibilities

• Implement SEO improvements across on-page elements.
• Optimise content for traditional and AI-enhanced channels.
• Maintain and refine SEO processes for best practices.

Skills

SEO experience

AI-driven search interest

Content optimization

Confident communication

Tools

WordPress

GA4

GSC

Screaming Frog

Ahrefs

Job description

Make your career count

At Price Bailey, we provide exciting opportunities for training, personal growth and career engagement. We believe in fostering happiness and fulfilment in your work, whilst supporting and inspiring you to grow. We understand that your life extends beyond the workplace, which is why our Smart Working culture promotes flexibility, allowing you to choose when and where you work, whilst still providing excellent client care.

A well-established firm of chartered accountants and business advisors, we offer a wide range of services, including auditing, accounting, tax and corporate finance. We proudly serve a diverse client base across the UK and internationally, with a strong focus on entrepreneurial owner-managed businesses that share our passion for innovation.

What do the team do?

The Marketing and Business Development department at Price Bailey is a high-performing, collaborative team with a strong digital focus on driving high quality leads into the firm, building on our growing brand and reputation, and positioning the practice as thought-leaders within the industry.

We're looking for an experienced and curious AI & Search Optimisation Specialist to join our growing digital team. This role is ideal for a search marketer who understands traditional SEO but is excited by the rapid evolution of AI-driven search, generative SERPs, and emerging AI visibility opportunities.

You'll work closely with the Lead SEO to support daily search operations across multiple domains, including technical, on-page, and off-page SEO and AI optimisation. From optimising for search and AI visibility while supporting content distribution strategies. This is a dynamic role ideal for someone who thrives at the intersection of SEO, content strategy, and emerging AI technologies.

What will I be doing?

As an AI & Search Optimisation Specialist you will have ownership of the following tasks:

• Implementing SEO improvements across on-page elements, structured data, and site architecture.
• Optimising content to improve performance in both traditional search and AI-enhanced discovery channels.
• Maintaining and refining SEO and content processes to ensure best practices are consistently applied.
• Auditing and enhancing structured data and resolving visibility issues as they arise.
• Managing and growing our backlink profile through targeted outreach and relationship building.
• Publishing and optimising content on external platforms to strengthen brand visibility and authority.
• Supporting technical audits focused on maximising site performance in emerging search environments.

What experience do I need?

Whilst having the following experience is advantageous, we value passion and potential. If you meet the minimum criteria listed below and are eager to develop yourself, we would love to hear from you:

• Hands-on SEO experience (agency or in-house) (minimum criteria).
• Active interest in emerging AI-driven search experiences and technologies (minimum criteria).
• Familiarity with AI models and tools that support search and content strategies.
• Awareness of current AI-related search conversations in the SEO community.
• Confident with WordPress, GA4, GSC, Screaming Frog, and Ahrefs.
• Comfortable working with schema markup and structured data.
• Confident communicator who can clearly explain complex technical concepts.

What's on offer?

In addition to your salary, we also offer the following benefits:

• 25 days annual leave (with the option to buy / sell up to 5 days holiday)
• Contributory pension scheme
• 4x life assurance
• All employee share scheme
• Family friendly policies e.g. paid time off for dependants
• 2 days paid for volunteering
• Cycle to work scheme
• Employee Assistance Programme (EAP) including shopping discounts

Price Bailey aspires to recruit, develop and retain the most talented people, regardless of their social background, age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We are an equal opportunities employer and place inclusion at the heart of what we do. Our workplace is one where diversity is embraced and where everyone is empowered to be their authentic selves.Should you require any reasonable adjustments, please let us know in the appropriate section of your application. For candidates with a disability who meet the minimum criteria of the role, we also offer a guaranteed interview, which you can opt into as part of your application.

A polite note to recruitment agencies

Price Bailey will only accept CV's from recruitment agencies who have been briefed on specific roles by our Resourcing team and where contractual agreement exists already. We do not accept speculative CV's and agency fees will not be owed in these instances. Should you wish to be considered for our approved supplier list please contact [e-mail]

Documents

• Candidate Pack.pdf (3.65 MB)
• Full Job Advert - AI Search Optimisation Specialist.pdf (27.33 KB)