AI Product Designer

Just Move In; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Job summary

Just Move In is building AI-first home-moving. London-based design team seeks an IC who shapes discovery, prototypes with AI, and crafts high-quality UI across the product journey. You’ll collaborate closely with founders and product to turn insights into tangible experiences that reduce move-related stress.

We value curiosity, clean visual craft, and the ability to turn user conversations into impactful design decisions, while maintaining a strong sense of product outcomes over outputs.

Qualifications

• 4–7 years designing digital products.
• Genuine product sense and user-centered approach.
• Comfort talking to users and turning insights into design.
• Data-driven mindset and strong visual craft.
• Proficient with Figma and AI-first prototyping tools.

Responsibilities

• Own discovery: frame ambiguous problems and identify real opportunities before UI work begins.
• Talk to users, conduct lightweight research and usability sessions.
• Prototype with AI to validate ideas and iterate quickly.
• Execute high-quality UI in Figma with typography, spacing and hierarchy.
• Collaborate with founders, product, engineering and marketing.
• Use funnel data to inform decisions and priorities.
• Set your own direction with autonomy and ownership.

Skills

Designing digital products

Product sense

User interviews

Figma proficiency

AI-first design

Visual craft

Data literacy

Clear communication

Tools

Figma

HTML/CSS basics

Job description

Just Move In is an equal-opportunity employer. We welcome applicants from all backgrounds and are committed to building a team that reflects the people we serve.

Product design and AI are both fields where women and other under-represented groups are still in the minority, and we’d particularly like that not to be true of this team. We’ve never met a candidate who ticks every box on a job spec, and we don’t expect to. So if you read the rest of this and think “maybe, but not quite”, we’d much rather hear from you than have you rule yourself out.

If there’s anything that would make the process work better for you, whether that’s interview timing, format, or any adjustment you need, just say so when you get in touch.

About Just Move In

We’re building the AI for home life. We start by automating the admin of moving and setting up a home, then extend that into an agentic HomeOS: something that tracks your spend, handles renewals, finds better bundles, and keeps every document and service conversation in one place. The end state we’re working towards is a move that takes one click.

What we’re building

AI isn’t just how we work. It’s the product itself. We’re building AI-first home-moving: a service that reduces, and eventually removes, the stress of moving home. That means AI woven through the whole journey rather than a chatbot bolted onto the corner of a screen. We’re thinking about agentic experiences that do the work for people, voice as a first-class interface, and a service that feels less like software and more like having someone brilliant handle the whole move for you.

Designing this means treating AI as a medium: what it can genuinely do for someone at each moment, where it earns trust, where it should step back, and how a voice or agentic interaction should actually feel. You don’t need to have shipped all of that already, but you should be curious about it and already forming your own view.

Why this role exists

We’re not hiring a designer to sit at the end of a process and make things pretty. We’re hiring someone to help us figure out what to build, and then get it in front of real people quickly.

You’ll spend as much time in discovery and research as you do designing: framing the right problems, talking to people who are actually moving home, and using AI to get from an idea to a testable prototype in days rather than weeks.

The role sits right at the intersection of design and product management. The craft is design (research, prototyping, UI), but you’ll think and operate like a PM: owning problems, making product calls, and caring about outcomes over output. If that overlap is where you’re happiest, this is for you.

How we work

Because AI is at the core of what we’re building, it’s also at the core of how we build it. Our design and prototyping process is AI-first. That’s not a buzzword for us: it’s genuinely how most of the work gets done, and it’s what lets a small team cover a lot of ground.

• We use AI tools to generate directional concepts, explore several solutions at once, and build working prototypes we can put in front of users. We’d rather learn from something real than from a static mockup.
• Figma is where you polish, not where you start. You’ll bring AI-generated work into Figma to refine layout, hierarchy and visual craft. The heavy lifting of exploration happens with AI tooling.
• We value clear thinking, sharp problem framing and taste over pixel-pushing. AI gives you a decent starting point in seconds; the value you add is deciding what’s worth pursuing, what to refine and what to throw away.
• We’re open with each other and generous with feedback. We ask for it early, give it plainly, and nobody’s work is precious. We do our best work together, and we actively make room for the quieter view in the room.

Ideally you’re already comfortable with modern AI design and prototyping tools like v0, Lovable, Cursor, Claude, Figma Make, or whatever gets you to a working prototype fastest. If you’re not there yet but you pick up new tools quickly and enjoy it, say so in your message. We mean that.

What you’ll do

• Own discovery. Frame ambiguous problems, form hypotheses, and work out where the real opportunity is before a line of UI gets designed.
• Talk to users, a lot. Run lightweight research, interviews and usability sessions, and turn what you hear into clear direction the whole team can act on.
• Prototype with AI to validate. Get from idea to interactive prototype quickly, test it with real people, and use what you learn to sharpen both the problem and the solution.
• Execute high-quality UI. Bring the strongest direction to a polished, production-ready state in Figma, with real attention to typography, spacing, hierarchy and craft.
• Collaborate and iterate. Work closely with founders, product, engineering and marketing to agree a direction, then turn feedback into revised designs quickly, often within the same session.
• Use data to decide. Look at the funnel, form a point of view, and measure whether your work moved the numbers. (Our current focus is unblocking conversion, so you’ll care about metrics, not just screens).
• Set your own direction. You’ll have real autonomy over what you work on and in what order, plus founders who are available when you want a steer.

What we’re looking for

If most of this sounds like you, please apply. We’d rather read your application and decide than have you screen yourself out.

• 4–7 years designing digital products, with a portfolio that shows both discovery thinking and high-fidelity UI craft. If you’re either side of that range and the work above sounds like yours, get in touch anyway.
• Genuine product sense. You can reason about user needs, business goals and technical constraints, and make a call.
• Comfort talking to users, and turning messy conversations into clear insight.
• Data literacy. You’re happy digging into funnel metrics and letting evidence, not opinion, settle debates.
• An AI-first working style, and a rich mental model of AI in products (agentic actions, voice, proactive help), plus a point of view on where it should and shouldn’t be used.
• Strong visual craft and fluency in Figma for refinement and handoff.
• Clear communication. You can articulate the why behind a decision and bring people with you.

Nice to have, genuinely not expected

• Experience with consumer products, marketplaces, or onboarding/conversion flows.
• Familiarity with basic front-end (HTML/CSS), or writing light code to communicate interactions.
• Exposure to lifecycle/CRM tooling and how design connects to the wider customer journey.

Logistics

• Location: London-based. Hybrid, with 2 days a week in our London Bridge office.
• Experience: 4–7 years.
• Level: Individual contributor with a lot of ownership.

Our hiring process

So you know what you’re signing up for, start to finish:

• A take-home assignment.
• You present it back to us.
• 1:1s with our Head of Engineering, our PMs and the founders. We’ll usually run these together on a single day, so it’s one trip and one block in your diary rather than four.