AI-Powered Social Media Manager for FMCG Brands

OLIVER - North America; Kingston; Hybrid; GBP 35,000 - 60,000; Full time

Job summary

OLIVER in Kingston is seeking a Social Media Manager to lead social content for a group of ice cream brands. You’ll guide content from idea to publication, working with Content Creators and creative teams, and using performance data to improve results.

You’ll manage community responses and shape channel strategy within brand guidelines. The role focuses on native content across platforms, crafting tone of voice, and coordinating with clients and teams to deliver engaging campaigns.

Qualifications

• Strong social media for brands with platform-specific knowledge.
• Excellent written communication and copywriting.
• Ability to respond quickly to cultural moments that tell the brand’s story.
• Proactive and strategic approach to create content achieving business goals.

Responsibilities

• Respond to consumer comments, questions, and @mentions in the brand’s tone, building engagement.
• Use social listening to track trends and convert insights into content and comments.
• Monitor feeds for cultural opportunities; coordinate reactive brand responses.
• Identify new influencers/creators for partnerships and outreach.
• Write copy for organic posts and paid content.
• Develop content ideas from briefs and trends to deepen community engagement.

Skills

Social media strategy

Copywriting

Community management

Influencer outreach

Gen AI tools

AI workflows

Tools

Sprinklr

Meta Business Suite

Job description

OLIVER in Kingston is seeking a Social Media Manager to lead social content for a group of ice cream brands. You’ll guide content from idea to publication, working with Content Creators and creative teams, and using performance data to improve results.

You’ll manage community responses and shape channel strategy within brand guidelines. The role focuses on native content across platforms, crafting tone of voice, and coordinating with clients and teams to deliver engaging campaigns.