AI Performance Marketing Lead

INSIDE IDEAS GROUP LTD; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading agency in London seeks an AI Performance Marketing Lead to optimize media campaigns and enhance client outcomes. This role requires a strategic thinker with strong analytical skills and extensive media planning experience. Join us and drive innovative performance marketing strategies in a collaborative environment.

Qualifications

• Extensive experience in media planning and performance marketing in an agency setting.
• Strong analytical skills, able to interpret data into actionable insights.
• Passion for innovation in media and performance marketing.

Responsibilities

• Develop and execute data-driven media strategies to enhance performance.
• Manage media platforms and oversee integration with analytics tools.
• Deliver weekly performance reports with actionable insights.

Skills

Analytical skills

Media planning

Communication

Collaboration

Digital marketing

Creativity

Education

Relevant diploma or degree in Media, Marketing, Advertising

Tools

Genai tools

Digital marketing tools

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: AI Performance Marketing Lead

Location: London, England, United Kingdom (3 days a week from our London offices)

About the role:

Working in partnership with our client, we are looking for an AI Performance Marketing Lead. As a Performance Marketing Lead, you'll play a crucial role in our content studio. You'll focus on optimizing and amplifying our media campaigns to achieve outstanding client outcomes. Your strategic insight and analytical prowess will help us fine-tune our approaches to media performance.

What you will be doing:

• Strategy: Support to d evelop and execute data-driven media strategies to enhance content performance
  • Support to a lign media performance marketing strategy with overarching Wella Company client media strategy objectives
  • Support to define p ropose d target audience groups, platforms and optimal budget / spend for all Wella Company portfolio sub-brands
• Market research: Category and platform trend - insight / innovation analysis and reporting
• Media activation: Facilitate and manage Genai media tool (Creative X) connection s to ‘paid media ad accounts ’ , full integration/set-up: content API, reporting API
• Content analysis: Content analysis E2E: before ‘go-live’ , one ‘live’ and post ‘go-live’
• Media management: Manage and oversee media platforms, ensuring proper integration with Creative X platform / analytics tools
• Performance: Establish key performance metrics and analy s e media campaign results to identify opportunities for optimi s ation
• Performance prediction: Historical data performance predictions for proposed content / new variants
• Creative quality assessment: Measure and improve adherence to current defined platform guidelines and best practice
• Pre-launch content testing: D etermine and report on creative effectiveness of content before deployment
• Performance optimisation: Provide insights on best-performing content formats and enhancements
• Following client alignment / approval, re- brief Genai pilot content studio to optimise creative / content prior to deployment
• Client engagement: Client engagement, client meetings, weekly client status meetings
• Client reporting: Deliver weekly performance reports with actionable insights
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues

What you need to be great in this role:

• Relevant diploma or degree in Media, Marketing, Advertising, or a related field
• Extensive experience in media planning and performance marketing, preferably within a media or agency setting
• Genai experience and passion for innovation to define and lead this new generation approach to media and performance marketing
• Strong analytical skills, with the ability to interpret data and translate it into actionable insights
• Excellent communication and collaboration skills to work effectively with internal teams and external partners
• Proficiency in digital marketing tools , Genai platforms and a deep interest in technology
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role
  

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.

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