AI-Enabled B2B Client Marketing Director (Full-Time; New England Based)

Magnetude Consulting; Full Sutton; On-site; GBP 55,000 - 75,000; Full time

Job summary

Magnetude Consulting is a boutique marketing consultancy that supports B2B tech clients with hands-on digital marketing programs and AI-enabled strategies. The team drives strategy, execution, and outcomes across channels while maintaining client relationships and a focus on high-quality delivery.

The role emphasizes collaboration, organizational excellence, and the ability to translate strategy into action through content, automation, social media, events, and campaigns with measurable impact.

Qualifications

• Bachelor's degree or higher level of education.
• 5–10 years of prior experience in B2B marketing roles.
• 2+ years of consulting and/or agency experience in a client-facing role.

Responsibilities

• Develop and execute digital and demand generation program plans.
• Support client relationships through day-to-day execution and communication.
• Manage relationships and communicate project progress with internal and client audiences.
• Pull monthly performance metrics and analyze data for recommendations and optimizations.
• Hands-on execution of inbound/outbound digital marketing, including paid media and email programs.
• Collaborate with internal specialists on paid search and integrated programs.
• Identify new approaches, tools, and programs to meet client objectives.

Skills

Marketing generalist

Great communicator

Organized

Client management

Education

Bachelor's degree

Tools

WordPress

Marketing automation

Social media tools

Job description

Magnetude Consulting is a boutique, full-service marketing consultancy founded in Boston in 2012, with clients and team members located across the country. We specialize in supporting entrepreneurial B2B SMBs in the technology sector, and we're early and intentional adopters of generative AI, using it to elevate strategy, speed execution, and improve marketing outcomes across modern B2B teams. We're looking for a hands-on, execution-focused B2B digital marketer with agency or consulting experience and a strong foundation across multiple digital marketing channels. This role supports broader marketing strategies by delivering high-quality marketing programs for Magnetude clients, leveraging both proven marketing fundamentals and emerging AI-enabled approaches to drive stronger outcomes. You'll work closely with internal team members and client stakeholders to ensure consistent, effective delivery, and you'll play a key role in translating strategy into action across channels. The role is best suited for a self-starter who's passionate about marketing and client relationships, invested in continuously learning and evolving as the marketing landscape changes, and able to clearly connect individual programs to the broader marketing plan.

Why work for Magnetude Consulting?

Magnetude cultivates a collaborative, supportive, exciting, and rewarding work environment where employees love working together and with our clients. We're female-founded and owned, and we believe our culture and the work/life balance we foster is key to our success. Our team of marketing experts spans a broad range of disciplines and stays on the leading edge of modern marketing, including the practical use of generative AI to increase speed, sharpen strategy, and elevate creative and campaign execution - without losing the human insight that drives great marketing. We employ the most current marketing technologies, strategies, and tactics, and we're intentional about testing what's next so we can deliver smarter, more effective work for our clients. We pride ourselves on building true partnerships with our clients and delivering high-quality marketing that supports their growth and success.

Responsibilities

• Developing and executing against digital and demand generation program plans to meet and exceed client needs and goals
• Supporting client relationships through day-to-day execution, coordination, and communication
• Managing relationships and communicating project progress and requirements with internal and client audiences
• Pulling monthly performance metrics and conducting metrics analysis to inform client program recommendations and campaign optimizations
• Providing hands-on execution of inbound and outbound digital marketing efforts, including paid media, account-based programs, partner or channel campaigns, and marketing automation
• Managing and optimizing client websites via WordPress or other CMS
• Drafting, scheduling and publishing social media plans/programs
• Developing and managing email and integrated campaigns (e.g. webinars, nurturing programs, event promotions)
• Collaborating with internal specialists on additional facets of digital marketing, such as paid search, to support integrated programs
• Being proactive in identifying new approaches, tools, and programs to meet client objectives
• Supporting budget tracking and reporting in collaboration with account and strategy leads
• Driving monthly execution plans and supporting delivery against defined client retainers
• Leverage leading generative AI tools to improve efficiency, quality, and consistency across marketing execution, while maintaining strong editorial judgment and human oversight
• Follow Magnetude's guidelines for the responsible, ethical, and secure use of AI in marketing programs

Ideal Candidate

• Be positive, collaborative and a great communicator
• Be highly organized and enjoys interacting with clients
• Be a marketing generalist with a solid understanding of how individual programs support broader marketing efforts, and the ability to execute effectively within established strategies
• Have hands-on experience in at least a few of the following areas (content development, marketing automation, social media, channel marketing, PR, trade shows/events, and sales enablement)

Qualifications

• Bachelor's degree or higher level of education
• 5-10 years of prior experience in B2B marketing roles
• 2+ years of consulting and/or agency experience in a client-facing role