AI Content Strategist

Encord; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading AI infrastructure startup in London is seeking an AI Content Strategist to enhance our brand's visibility through innovative content strategies at the intersection of AI and content marketing. This role involves creating optimized strategies, collaborating with engineering teams, and analyzing content performance to drive user engagement and discoverability. Join us in our growth journey and take part in shaping the future of AI-powered content discovery.

Benefits

Competitive salary

Commission and equity

25 days annual leave

Strong in-person culture

Qualifications

• 1+ years of experience in SEO, content marketing, or technical writing.
• Experience using AI tools for content workflows.
• Understanding traditional search optimization and how AI systems interpret content.
• Proficiency with tools to measure content performance across discovery channels.

Responsibilities

• Design content strategies for AI systems and large language models.
• Optimize content architecture for discoverability.
• Analyze AI-powered platforms for visibility.
• Collaborate with Engineering and Product teams for technical content.
• Monitor AI-driven search patterns to adapt content approach.

Skills

SEO expertise

Content marketing

Technical writing

AI tool usage

Analytical skills

Tools

GA4

Search Console

SEO platforms

Job description

About Encord

At Encord, we're building the AI infrastructure of the future. The biggest challenge AI companies face today is actually not half as glamorous as the outside world may think: it's all about data quality. In fact, the success of any AI application today relies on the quality of a model's training data — and for 95% of teams, this essential step is both the most costly and the most time-consuming, in getting their product to market.

As ex-computer scientists, physicists, and quants, we felt firsthand how the lack of tools to prepare quality training data was impeding the progress of building AI. AI today is what the early days of computing or the internet were like, where the potential of the technology is clear, but the tools and processes surrounding it are still primitive, preventing the next generation of applications. This is why we started Encord.

We are a talented and ambitious team of 85, working at the cutting edge of multimodal and visual AI, backed by top investors, including CRV and Y Combinator, leading industry executives like Luc Vincent, former VP of AI at Meta, and other top Bay Area leaders in AI. We are one the fastest growing companies in our space, and consistently rated as the best product in the market by our customers. We have big plans ahead and are looking for an AI Content Strategist to join us in building our Growth team.

About The Role

We're looking for a forward-thinking AI Content Strategist to help shape how our brand appears in the evolving landscape of AI-powered search and discovery. This is an exciting opportunity to join our Growth team at the intersection of content strategy and artificial intelligence — where your work will directly impact how ML and AI teams discover and choose our platform. You'll develop content strategies optimized for how modern AI systems and search engines process, understand, and surface information. As an early member of our content team, you'll have the autonomy to experiment with new content formats, test innovative optimization approaches, and build frameworks that position us effectively as search technology continues to evolve. If you're excited about pioneering content strategies that drive growth in the AI-first era of information discovery, this role is for you.

Responsibilities

• Design content strategies that account for how AI systems and large language models interpret, process, and reference information about our industry and solutions.

• Optimize content architecture and technical structure to enhance discoverability by search engines.

• Analyze how AI-powered platforms surface information about our market category, identifying opportunities to strengthen our presence and improve content visibility.

• Partner with Engineering and Product teams to develop technical content that becomes trusted reference material for the AI/ML community.

• Monitor emerging patterns in AI-driven search and information retrieval, adapting our content approach to maintain strong visibility as discovery behaviors evolve.

• Build relationships within technical communities and forums, contributing to discussions that shape how our industry is understood and discovered online.

About you

• You have 1+ years of experience in SEO, content marketing, or technical writing with a proven track record of driving measurable improvements in content performance including traffic, engagement, and conversions through data-driven optimization.

• You bring hands-on experience using AI tools like ChatGPT or Claude for content workflows, with knowledge of prompt engineering and AI-assisted content creation to enhance quality.

• You understand both traditional search optimization and emerging concepts around how AI systems interpret content — including structured data, entity relationships, and the factors that influence information selection and synthesis.

• You're technically curious and can quickly grasp ML/AI concepts, comfortable creating content about data pipelines, model training, and similar technical topicsYou're analytical and experimental, proficient with tools like GA4, Search Console, and SEO platforms to measure content performance across both traditional and AI-mediated discovery channel.

• You excel at cross-functional collaboration, working effectively with Engineering, Sales, and Product teams to ensure technical accuracy while maintaining engaging, accessible content.

• You stay current with developments in AI and search technology, understanding their implications for content strategy and actively applying new insights to your work.

• Bonus: Active participation in technical communities, experience with B2B SaaS or developer marketing, familiarity with the AI/ML tools ecosystem, or background in creating multi-format technical content including documentation, tutorials, and interactive demos.

What We Offer

- Competitive salary, commission and equity in a hyper growth business.

- Strong in-person culture: most of our team is in the office 3+ days a week.

- Room to grow into anything you choose to — a year ago we were 40 people, now we're 85. We'll be growing insanely fast over the next 24 months and you'll have all the opportunities for growth as you can handle.

- 25 days annual leave a year + public holidays.

Encord offers a unique opportunity to be part of a startup with a clear mission and vision. You will get to explore and build services enterprise AI use cases across many different industry verticals such as healthcare, surveillance, retail, agriculture and many more.

Our work is at the cutting edge of computer vision and deep learning, which also includes working on solving unsolved problems within those fields.