Affiliate Specialist - Pro (EMEA)

Kraken; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Kraken, a leading crypto platform, is hiring in London for an affiliate marketing/ partnerships role. You will source and manage affiliate partners, draft outreach, and oversee onboarding and performance tracking across networks and attribution tools.

The role requires 2+ years in digital marketing, strong communication, and a data-driven mindset with crypto/fintech interest. Global-scale collaboration and launch support are key aspects of the position.

Qualifications

• 2+ years in affiliate marketing or partnerships.
• Strong written communication for outreach and relationships.
• Comfortable working with data and multiple partners.
• Genuine interest in crypto/fintech.

Responsibilities

• Source and prospect new affiliate partners across media publishers and networks.
• Draft and send personalized outreach; manage partner pipeline.
• Support onboarding, vetting, and scoring of partners.
• Assist with go-to-market launches and asset delivery.
• Oversee Impact.com admin; update tracking and commissions.

Skills

Affiliate marketing

Partnerships

Growth marketing

Data analysis

Communication

Detail oriented

Tools

SQL

Hex

AppsFlyer

Impact.com

Job description

Building the Future of Open FinancePayward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

The teamFounded in 2011, Kraken is one of the world s longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Key responsibilities

• Partner recruitment: Source and prospect new affiliate partners across media publishers, mobile networks, incentive sites, social network partnerships, CTV, etc.
• Draft and send personalized outreach.
• Manage the partner pipeline from first contact through onboarding.
• Support partner vetting and scoring processes (for example, mobile network partner intake and evaluation).
• Assist with go-to-market/launch coordination for new affiliate partners, briefs, newsletters, and creative asset delivery.
• Affiliate operations: Own day-to-day Impact.com platform administration, partner account setup, tracking link QA, and commission structure updates.
• Support weekly, monthly reporting cycles (QuickSite, AppsFlyer, Hex exports), feeding the Pro performance dashboard and updates.
• Monitor for compliance and fraud flags (performance benchmark violations, PID marketplace prohibitions) and elevate per policy.
• Support invoice and payment reconciliation with acceleration partners and finance.
• Maintain partner creative assets, records, contracts, and documentation (compliance matrix, partner type reference tables).
• Cross-functional support: Coordinate with agencies on day-to-day partner servicing and escalations.
• Assist with ad hoc analysis and dashboard maintenance.
• Program scale: support in the affiliate strategy development.
• Participate in cross-functional discussions with product, compliance, design, martech, and analytics.

What you bring

• 2+ years of experience in affiliate marketing, partnerships, growth marketing, or a related digital marketing field.
• Strong written communication skills for partner outreach and relationship management.
• Comfortable working with data.
• Detail-oriented and process-driven, able to manage multiple partner relationships and workstreams concurrently.
• Genuine interest in the crypto or fintech industry.

Nice to haves

• Exposure to SQL or BI tools (Hex, QuickSight).
• Familiarity with affiliate platforms (Impact.com or similar) and attribution tools (AppsFlyer).
• Fintech or crypto experience.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

We encourage you to apply for roles where you don’t fully meet the listed requirements, especially if you’re passionate or knowledgeable about crypto.