Affiliate & Partnerships Lead — Scale Growth (Beauty eCommerce)

Forward Role; Manchester; On-site; GBP 41,000 - 50,000; Full time

Job summary

Forward Role are working with a fast-growing beauty eCommerce brand to find an experienced Affiliate & Partnerships Manager to own the affiliate channel. The role builds on an established program across TikTok Affiliates, Shopify Affiliates and AWIN and aims to scale it as the business grows.

You will drive day-to-day management, develop strategy, recruit partners, optimise commissions, and report outcomes to senior stakeholders. Manchester, 4 days in office, salary up to £45k.

Qualifications

• Proven experience managing an affiliate or partnerships program, ideally within ecommerce or DTC.
• Hands-on experience with AWIN or a similar affiliate network.
• Experience with TikTok Affiliates and/or Shopify Affiliates, or the confidence to get up to speed quickly.
• Comfort managing a high-volume, fast-moving affiliate program.
• Strong negotiation skills and experience managing commercial partner relationships.
• The ability to analyse performance data and turn it into clear strategy and action.
• Excellent organisational skills, with the ability to juggle multiple partner relationships at once.
• Strong written and verbal communication skills.
• A commercial mindset, with a good understanding of ROI and channel profitability.

Responsibilities

• Own the day-to-day running of the affiliate and partnerships program across TikTok Affiliates, Shopify Affiliates and AWIN
• Develop and execute an affiliate and partnerships strategy to support the brand's next phase of growth
• Build on the existing creator and affiliate base while identifying and recruiting new partners to expand reach
• Manage relationships with existing affiliates and creators, ensuring strong communication and timely commission payments
• Negotiate commission structures, rates and partnership terms to maximise ROI
• Monitor, analyse and report on channel performance, using data to spot what's working and where there's room to grow
• Work closely with the wider marketing team to align affiliate activity with campaigns, launches and key seasonal moments
• Bring more structure and process to a channel that’s grown organically, without losing what makes it work
• Keep on top of platform updates and best practice across TikTok Affiliates, Shopify Affiliates and AWIN
• Coordinate with Brand and Content teams to make sure affiliates and creators have the right assets and messaging
• Manage budget allocation across the channel, tracking spend against performance
• Identify and test new affiliate networks or partnership opportunities as the channel scales
• Troubleshoot day-to-day issues across an already busy, high-volume program
• Present regular performance updates and recommendations to senior stakeholders

Skills

Affiliate program management

AWIN experience

TikTok Affiliates

Shopify Affiliates

Negotiation skills

Data analysis

Communication skills

Organisational skills

Commercial mindset

Tools

AWIN platform

TikTok Ads platform

Shopify Affiliates

Job description

Forward Role are working with a fast-growing beauty eCommerce brand to find an experienced Affiliate & Partnerships Manager to own the affiliate channel. The role builds on an established program across TikTok Affiliates, Shopify Affiliates and AWIN and aims to scale it as the business grows.

You will drive day-to-day management, develop strategy, recruit partners, optimise commissions, and report outcomes to senior stakeholders. Manchester, 4 days in office, salary up to £45k.