Affiliate Marketing Specialist

H&M Group; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global fashion retailer is looking for an Affiliate Marketing Specialist in London. You will lead the affiliate marketing strategy, manage partnerships, and drive customer acquisition. The ideal candidate has extensive experience in affiliate marketing, strong analytical skills, and is proficient in Google Analytics and Excel. The role includes attractive benefits and a hybrid working arrangement, allowing for both remote work and office presence.

Benefits

25% employee discount

25 days holiday

Discounted gym membership

Cycle to work scheme

Employee assistance via Retail Trust

Qualifications

• Extensive experience in affiliate marketing, ideally within the fashion or retail industry.
• Strong analytical capabilities, with proven proficiency in Google Analytics and Microsoft Excel.
• Experience managing agency relationships and affiliate platforms, particularly Rakuten.

Responsibilities

• Lead and execute the affiliate marketing strategy, setting KPIs and managing budget.
• Collaborate with various teams to ensure seamless messaging and campaign execution.
• Manage relationships with affiliate partners and agencies, including negotiations.

Skills

Affiliate marketing experience

Analytical capabilities

Agency relationship management

Communication skills

Team leadership

Tools

Google Analytics

Microsoft Excel

Rakuten

Job description

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As the Affiliate Marketing Specialist, you will lead the strategy and execution of our affiliate marketing programme, working closely with the Performance Marketing Manager and wider Marketing and Communications team to deliver impactful, data-driven campaigns. Your focus will be on driving traffic, revenue, and new customer acquisition with strong ROI, while ensuring all initiatives align with our brand values and contribute to a seamless digital experience.

What you will do:

1. Lead and execute the affiliate marketing strategy, setting KPIs, managing budget, and tracking performance.
2. Lead and coach the Affiliate Marketing Team on campaign execution, report analysis, and grow the overall affiliate channel to increase traffic, revenue, new customer acquisition, and share of business.
3. Collaborate with the Regional Marketing and Communications team to align on long- and short-term goals.
4. Partner with the Paid Media, Artwork & Design, PR, and Merchandise Teams to ensure seamless messaging and campaign execution.
5. Manage relationships with affiliate partners and agencies, including rate negotiations and media packages.
6. Manage the end-to-end affiliate lifecycle, including acquisition, activation, and retention of affiliate partners, ensuring alignment with business objectives and performance targets.
7. Work closely with the Brand Team to ensure brand messaging is consistent across channels.
8. Educate internal stakeholders on the value of affiliate marketing.

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviors that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement, and we empower and trust you to take ownership. Our values are part of who we are, what we stand for, and how we act.

What you need to succeed

• Extensive experience in affiliate marketing, ideally within the fashion or retail industry.
• Strong analytical capabilities, with proven proficiency in Google Analytics and Microsoft Excel.
• Strong understanding of marketing mix modeling, demonstrating the ability to drive data-informed results.
• Experience managing agency relationships and affiliate platforms, particularly Rakuten.
• Multimarket experience, with a strong focus on the EU region.
• Excellent communication skills and the ability to influence, provide feedback, challenge, and speak confidently in front of an audience.
• Proactive and self-driven, with a track record of challenging best practices and implementing impactful changes.
• Experience in leading and coaching a team, fostering growth and high performance.

Additional Information

This is a full-time, permanent contract of 39 hours a week based at our Regional Office in London.

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program.

London-based colleagues also receive:

• 25 days holiday
• Discounts on various activities and financial/lifestyle products via our benefits hub
• Cycle to work scheme
• Discounted gym membership
• Employee assistance via Retail Trust

Inclusion & Diversity

At COS, we’re committed to creating and maintaining inclusive, diverse, and equitable workplaces. Our teams should include a variety of people sharing knowledge, experience, and ideas. A diverse workforce positively impacts how we address challenges, perceive possibilities, and relate to colleagues and customers worldwide. All diversity dimensions are considered in our recruitment process.

Company Description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand is inspired by modern culture, global cities, and fashion movements. Emphasizing craftsmanship, innovation, and materials, our collections blend contemporary and timeless styles with a mindful approach.

In this role, you will benefit from a hybrid working arrangement, allowing remote work and office presence (approximately 3 days per week) to foster collaboration and teamwork.

Ready to apply? Click on the I’M INTERESTED link to upload your CV securely. We will keep you updated on your application status via email.

We look forward to hearing from you!