Overview
The Affiliate Marketing Manager will be responsible for implementing, managing and scaling our affiliate and partner marketing programmes, ensuring sustainable growth. The ideal candidate will have a proven track record in affiliate marketing, digital partnerships, and performance-based acquisition, with strong analytical skills and the ability to build and nurture strategic relationships.
Affiliate Programme Development & Management
- Develop and execute a comprehensive affiliate marketing strategy, ensuring alignment with overall business goals.
- Identify, recruit, and onboard high-quality affiliates, influencers, and strategic partners to drive traffic and conversions.
- Manage relationships with affiliates, providing support, performance analysis, and regular communication to drive engagement.
- Negotiate commission structures, promotional campaigns, and partnership agreements to optimise performance.
Performance Optimisation & Data Analysis
- Monitor affiliate performance metrics, tracking key KPIs such as conversion rates and customer lifetime value.
- Conduct A/B testing and optimise affiliate landing pages, creatives, and campaign structures to maximise efficiency.
- Utilise analytics tools (e.g., Google Analytics, PartnerStack, Impact, or similar platforms) to track performance and make data-driven decisions.
- Generate regular reports on affiliate performance, providing actionable insights to improve revenue growth.
Strategic Growth & Innovation
- Research and implement new affiliate marketing trends, technologies, and best practices to stay ahead of the competition.
- Identify growth opportunities within emerging markets, niche partnerships, and alternative traffic sources.
- Develop and launch exclusive affiliate campaigns, promotions, and incentive programmes to enhance engagement.
- Work closely with the content, product, and marketing teams to ensure consistent branding and messaging across all affiliate channels.
Compliance & Brand Protection
- Ensure that all affiliates adhere to brand guidelines, compliance regulations, and ethical marketing practices.
- Monitor for fraudulent or non-compliant activity, taking necessary actions to maintain programme integrity.
- Stay updated on GDPR, advertising regulations, and industry compliance requirements.
Essential Skills & Experience
- Proven experience as an Affiliate Marketing Manager or similar role in performance marketing.
- Strong understanding of affiliate networks, tracking platforms, and partnership management.
- Experience with Google Analytics, affiliate tracking software (e.g., Impact, CJ, Awin, or PartnerStack), and data analysis tools.
- Excellent negotiation skills and the ability to build long-term relationships with affiliates and partners.
- Strong analytical mindset, with experience in optimising ROI-driven marketing strategies.
- Ability to develop and implement scalable affiliate recruitment and engagement strategies.
- Knowledge of SEO, PPC, email marketing, and digital advertising as they relate to affiliate marketing.
- Self-motivated and results-oriented, with the ability to work independently in a remote environment.
Desirable Experience
- Experience in the financial services, education, or e-commerce sector.
- Familiarity with influencer marketing and social media partnerships.
- Knowledge of conversion rate optimisation (CRO) and funnel analysis.
- Understanding of global affiliate marketing landscapes, including emerging markets.
About the Company & Benefits
We are a leading provider of financial education and digital products, operating as a fully remote business with a global audience. As part of our expansion, we are seeking an experienced Affiliate Marketing Manager to develop and grow our affiliate partnerships, drive customer acquisition, and maximise revenue through performance-based marketing strategies.
- Competitive salary, based on experience, plus performance-based bonuses.
- Opportunity to scale and lead an affiliate marketing strategy in a growing company.
- A dynamic and collaborative work environment that encourages innovation and professional growth.
Call to Action
If you are a results-driven affiliate marketing professional who thrives on building partnerships and maximising performance, we'd love to hear from you!