Affiliate Marketing Lead

Huel; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading company in the nutrition space is seeking an Affiliate Marketing Lead to spearhead its affiliate program across the UK and US. This pivotal role involves managing partnerships, optimizing affiliate strategies, and collaborating with cross-functional teams to drive growth. Candidates should have at least 2 years of experience in influencer partnerships and possess strong analytical and communication skills. Huel offers hybrid working, generous annual leave, and an array of perks that promote both personal and professional well-being.

Benefits

Hybrid working

30 days annual leave PLUS bank holidays

Free Huel

Two weeks a year to work remotely

Paid volunteering days

Monthly gym contribution

Free 1-on-1 therapy via Self-Space

Private medical and health insurance

Electric car scheme

Cycle to work scheme

Qualifications

• Minimum of 2+ years of experience in influencer, affiliate or creator partnerships.
• Deep understanding of ROI and scaling efficiently.
• Solid grasp of the creator economy and relevant trends.

Responsibilities

• Lead the global affiliate program and manage tracking and reporting.
• Recruit and onboard creators for the UK & US markets.
• Optimize TikTok Shop program and manage agency relationships.

Skills

Analytical

Communicative

Organized

Growth Mindset

Proactive

Collaborative

Job description

Hey! We're Huel, and we're pleased to meet you.

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new Affiliate Marketing Lead position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

The role

Our Influencer & Partnerships Team plays a key role in building brand love and driving rapid growth. Now, we're gearing up to scale like never before, and we're looking for bold, brilliant minds to join the ride.

We're now looking for a Affiliate Marketing Lead to join us and help supercharge one of our fastest-growing performance marketing channels across the UK and US markets. You’ll be playing a pivotal role in growing our creator affiliate program, managing global agency and platform relationships, and optimising and scaling our TikTok Shop program. Here's an insight into your day-to-day:

Affiliate & Community Management (LoudCrowd)

• Lead our global affiliate program via LoudCrowd. Take ownership of tracking, reporting, communications, and product pushes.
• Recruit and onboard creators to scale the program in the UK & US markets.
• Own content briefs, incentives, and rewards strategy to drive content generation.
• Collaborate with CRM to create and distribute affiliate email communications.
• Establish and maintain strong relationships with the Brand & Community team, overseeing the management and engagement of our affiliate WhatsApp Community.
• Partner with Social and Performance Marketing teams to re-purpose top-performing content.

TikTok Shop Program

• Monitor weekly performance reporting and make recommendations to optimise. Manage TikTok Lives calendar, promotional strategy, and presenter briefing.
• Coordinate product send-outs, inventory planning, and sample tracking.
• Liaise with agencies on creator logistics and campaign rollouts.
• Establish and maintain strong relationships with key TikTok Shop affiliates.
• Create and distribute regular communications with Star Creators to equip them with ASA compliant claims and new product info, enabling them to become an extension of the Huel brand.

Platform & Process Management

• Act as day-to-day contact for affiliate platforms: manage discounts, troubleshoot issues, and ensure smooth CX.
• Guide Virtual Assistant with affiliate outreach, list building, and inbox management.
• Own affiliate gifting and coordinate content distribution.
• Ensure regular Slack/Zoom updates with key platform contacts.
• Manage creator payments and support with weekly and monthly budget management.
• Ad hoc responsibilities such as creating contracts, raising POs, and invoicing.

What we're looking for in you

This role will best suit someone with a minimum of 2+ years of experience in influencer, affiliate or creator partnerships ideally across multiple markets.

• You’ll be analytical, commercially-minded and comfortable reporting on performance metrics such as CPA, AOV, and CPM.
• You’ll have a growth mindset and a deep understanding of how to drive ROI and scale efficiently.
• You’re organised, proactive and able to manage multiple programs and touchpoints with autonomy.
• You’re a confident communicator, skilled at building long-term relationships with creators, agencies, and platforms to unlock opportunities.
• You are a collaborative team player who works effectively with cross-functional teams such as Performance Marketing, Data Analytics, CRM, and CX.
• You have a solid grasp of the creator economy, with awareness of trends, best practices, and platform dynamics.
• Above all, you're passionate about what we're building and excited by the power of influencer and affiliate marketing to drive meaningful brand growth.

And as always, we're on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren't afraid to think differently and push boundaries. If you're all about setting big goals and believe that amazing things happen through creativity and teamwork, you'll fit right in at Huel!

What do we offer in return?

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

• Hybrid working - We spend Mondays, Tuesdays, and Thursdays in the office together. The remaining two days can be worked from home. This role will be based in London, with some travel to Tring required.
• 30 days annual leave PLUS bank holidays
• Free Huel to keep you going
• Two weeks a year to work remotely from anywhere! One week in Summer and one at Christmas

Additional perks include dog-friendly policies, paid volunteering days, monthly gym contribution, free use of our HQ gym, a personal nutrition plan, free 1-on-1 therapy via Self-Space, private medical and health insurance, electric car scheme, cycle to work scheme, enhanced family leave, workplace nursery, Huel Academy, paid employee referral scheme, and biannual success events like Huelchella.

We are Hueligans

We know that diversity isn't just important; it's essential, and it makes us stronger. We're all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.

While we all share the 7 values of Huel, it's our individual differences that truly enhance our culture of belonging. We seek out Hueligans worldwide, encouraging authenticity, diverse views, and fresh ideas to create products our global customers love.

Meet our teams here.