Affiliate Manager (Lucky7)

Superbet Group; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

Join a dynamic and innovative company as an Affiliate Manager, where you'll play a vital role in expanding affiliate partnerships across multiple brands. This position offers the chance to leverage your expertise in affiliate marketing to drive high-quality customer acquisition and optimize campaigns for maximum impact. You'll collaborate with cross-functional teams to align strategies with overall business objectives while utilizing cutting-edge tools to analyze performance and enhance growth. If you're results-driven and passionate about the iGaming industry, this is an exciting opportunity to make a significant impact.

Benefits

Competitive remuneration package

Hybrid work arrangement

Private health insurance

Qualifications

• 3+ years in affiliate marketing, ideally in iGaming or online casinos.
• Experience in driving First Time Depositing (FTD) customers.

Responsibilities

• Manage and grow affiliate partnerships across multiple casino brands.
• Develop strategies to drive high-quality FTD customers.

Skills

Affiliate Marketing

Data Analysis

Negotiation Skills

Communication Skills

Analytical Skills

Education

Bachelor's Degree

Tools

Netrefer

Google Analytics

CRM Systems

Job description

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It’s an exciting time to join Superbet, as we’re entering new markets, developing new technologies, and moving towards our goal of exciting the world. As our business grows, so do our people initiatives. We’re seeking a new colleague to partner with our team to bring these initiatives to life.

Lucky7:

Founded in 2018 by a highly experienced team with a proven track record, Lucky7 is part of a fast-growing group within online casinos. The company continues to expand through its main product and several upcoming new products and markets. Based in Malta, Barcelona, London, with operations across several countries.

Role Overview:

The Affiliate Manager will be responsible for managing and growing our affiliate partnerships across multiple casino brands and regions. The focus will be on driving high-quality First Time Depositing (FTD) customers. This role involves recruiting, managing, and optimizing affiliate campaigns to maximize ROI and support long-term growth. The ideal candidate will be results-driven, proactive, and capable of making a significant impact in affiliate marketing.

Key Responsibilities:

• Affiliate Recruitment & Management: Identify, recruit, and onboard new affiliate partners to drive high-quality FTD customers across various markets. Build and maintain strong relationships with top affiliates, ensuring ongoing engagement and alignment with brand goals. Negotiate and structure deals to balance cost-effectiveness with high-value customer acquisition. Collaborate with affiliates to develop tailored marketing campaigns.

• Campaign Strategy & Optimization: Develop and implement strategies to attract valuable FTD customers while optimizing CPA and LTV. Monitor campaign performance, analyze data, and optimize activities for maximum impact. Use A/B testing and performance tracking to continually improve campaigns. Support affiliates with marketing assets and tools.

• Data Analysis & Reporting: Utilize affiliate management software (Netrefer) and analytics tools to track, report, and analyze campaign performance across regions and brands. Review KPIs and customer metrics regularly. Provide timely reports on FTD volumes, ROI, traffic sources, and areas for improvement.

• Collaboration & Cross-Functional Alignment: Work closely with Acquisition and Retention teams to align strategies. Coordinate with legal and compliance teams to ensure adherence to regulations. Partner with creative teams to provide updated marketing assets.

• Continuous Improvement & Innovation: Stay informed about industry trends and identify new growth opportunities. Implement best practices and new technologies to enhance performance. Develop strategies with top affiliates to scale successful campaigns and maximize ROI.

Minimum Requirements:

• At least 3 years of experience in affiliate marketing, preferably in iGaming or online casino sectors.
• Proven success in driving FTD customers and optimizing affiliate partnerships.
• Hands-on experience with affiliate platforms like Netrefer.
• Strong relationship-building and negotiation skills.
• Experience managing multiple regions with understanding of local regulations.

Skills & Competencies:

• Analytical mindset with ability to interpret data and optimize campaigns.
• Knowledge of affiliate marketing models (CPA, CPL, revenue share).
• Excellent communication and negotiation skills.
• Experience with A/B testing and customer funnel optimization.
• Strong organizational skills for managing multiple campaigns.
• Understanding of iGaming compliance and regulations.

Personal Attributes:

• Results-oriented with a passion for performance.
• Detail-focused and data-driven decision-maker.
• Proactive, independent, and able to manage priorities.
• Creative thinker with a growth mindset.
• Collaborative team player.

Desirable Skills:

• Experience with various affiliate commission structures.
• Familiarity with tools like Google Analytics and CRM systems.
• Experience managing international affiliate programs.
• Knowledge of iGaming regulations and responsible gaming practices.

Benefits:

• Competitive salary package.
• Hybrid work model (remote and office).
• Private health insurance.

About Superbet Group:

Superbet is a global tech and entertainment company delivering innovative sports betting and gaming experiences. Established in 2008 in Romania, it operates in over 12 countries, including Romania, Belgium, Poland, Serbia, and Brazil. The company aims to expand across Europe and Latin America, emphasizing innovation, responsible technology, and partnerships with sports clubs and athletes.

In 2019, Blackstone invested €175 million, and in 2025, Superbet secured a €1.3 billion refinancing, supporting its growth. The company is committed to compliance and is a member of IBIA and EGBA.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Entertainment Providers