Advertising Operations Manager

Purely People Recruitment Ltd; Cheltenham; On-site; GBP 35,000 - 55,000; Full time

Job description

Purely People are proud to be working with a leading Fashion company who are looking for a strategic, creative, and results-obsessed Advertising Operations Manager to lead the charge on their TikTok and Meta campaigns. If you're passionate about fashion, fluent in paid media, and love the thrill of making high-performing campaigns pop and perform—this is the role for you.

What You'll Do

1. Own the Ad Lifecycle: From concept to conversion—you'll manage the end-to-end process for ad campaigns across TikTok, Facebook, and Instagram. Think bold, scroll-stopping content that speaks to the brand and drives results.
2. Creative Collaboration: Work hand-in-hand with their creative team to shape engaging ad assets (videos, carousels, statics—you name it) and test what truly resonates with our audience.
3. Optimise Like a Pro: Track real-time campaign performance, tweak what's needed, and make data-driven decisions to hit key goals—engagement, reach, conversions, and ROAS.
4. Marry Media with Merch: Keep a close eye on product stock and align ads with inventory so they're never pushing what they can't ship—or missing out on what's hot.
5. Drive Insights & Strategy: Report on what's working, what's not, and where to go next. Your insights will directly influence campaign strategies and business decisions.

What they're looking for

1. 3+ years managing TikTok & Meta ad campaigns (fashion/e-comm experience = a major plus)
2. Strong understanding of ad platform best practices and analytics tools (FB Ads Manager, TikTok Ads Manager, GA)
3. Proven ability to drive performance through A/B testing, creative optimisation, and audience targeting
4. Comfortable juggling cross-functional priorities and making strategic calls based on stock levels
5. Obsessed with trends, creative innovation, and constant improvement

Benefits of the Role

1. Competitive salary + twice-yearly bonus scheme
2. 33 days holiday (incl. bank hols) + extra days for long service
3. Birthday day off
4. Staff discount
5. 3% employer pension contribution
6. Regular team socials, monthly wellness activities, and EAP support
7. Tailored progression pathways + access to mentorship & professional growth
8. Be part of a brand with a growth mindset and major ambition

Does this sound Like You? Then don't wait—hit apply and make magic on TikTok, Meta, and beyond. Whether you're smashing ROAS goals or brainstorming your next viral ad, you'll be at the heart of a fast-paced fashion brand that knows how to move.