Advertiser Solutions Manager, Global Gaming

TN United Kingdom; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

An established industry player is seeking an Advertiser Solutions Manager for their Global Gaming team in London. This exciting role involves building impactful partnerships with top gaming companies, focusing on strategic revenue-driving initiatives and optimizing advertising operations. The ideal candidate will have a strong background in gaming apps, a proven track record of exceeding revenue goals, and excellent communication skills. Join a dynamic team where innovation meets strategic execution, and help shape the future of advertising on a leading platform. If you are passionate about gaming and advertising, this opportunity is perfect for you.

Qualifications

• Experience in gaming apps and studios is essential.
• Proven success in achieving revenue goals and client-facing roles.

Responsibilities

• Support revenue initiatives for new title launches and LiveOps.
• Lead campaign planning and optimize advertising strategies.
• Collaborate with teams to streamline tracking methodologies.

Skills

Gaming apps experience

Ad products understanding

Revenue goal achievement

Customer service orientation

Team leadership

Communication skills

Analytical skills

Job description

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Advertiser Solutions Manager, Global Gaming, London

Client: TikTok

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 7e317a309fed

Job Views: 3

Posted: 24.04.2025

Expiry Date: 08.06.2025

Job Description:

TikTok’s Global Gaming team is responsible for building long-term and impact-driven partnerships with the top gaming companies and agencies across Europe to educate and inform them about commercial opportunities within TikTok. The Advertiser Solutions Manager (ASM) position is part of the Global Gaming Advertiser Solution team that will mostly be responsible for NTL/LiveOps. This team focuses on increasing penetration, revenue per activation, and LiveOps incremental revenue. They build for scale and predictability, bolster our offerings, and boost sales pitching capabilities. You can think of them as our Strategic Advisors on all NTL/LiveOps/Incremental activations. They are our experts in the TikTok full-funnel ads product, acting as a bridge between Sales and our XFNs. In this role, you'll be at the heart of innovation, shaping how we manage, optimize, and grow our advertising business. From strategic planning to hands-on execution, you’ll collaborate with cross-functional teams to deliver seamless operations and impactful business results.

Responsibilities:

1. Support Global Gaming teams with strategic revenue driving initiatives, with a particular focus on new title launches and LiveOps.
2. Refine the value proposition on both commercial packaging and creative strategy sides. Work with leadership and XFN to conduct the GTM for NTL and LiveOps including product execution process and reusable package design.
3. Design the rollout strategy and work with GBM to develop a marketing narrative, resource plans, and internal education.
4. Tracking & measurement methodologies: Collaborate with the relevant teams to streamline and automate pipeline tracking methodologies.
5. Lead strategic branding and performance campaign planning initiatives including Audience Analysis, product portfolio, and budget allocation to inform campaign proposals to clients.
6. Business strategy perspective: Have an overall understanding of the games advertising business, assist the team in optimizing the current direction, exploring new directions, and building cross-team collaboration models.
7. Operation ability: Understand the current advertising logic and traffic situation, support the setting of NTL/LiveOps media plan, TikTok basic diagnosis of advertising accounts, summarize problems and situations, and cooperate with XFN.
8. Sales strategy: Understand customers and the market, participate in key project promotion and communication with major customers, and produce upsell.

Minimum qualifications:

1. Demonstrated experience working in or with Gaming apps/studios.
2. Hands-on understanding of ad products & technologies and related optimization processes.
3. Demonstrated track record of achieving and exceeding revenue goals.
4. Customer service orientation and experience working in a client-facing capacity.
5. People and team leadership experience.

Preferred qualifications:

1. Excellent communication, presentation, and analytical skills.
2. Experience in digital and programmatic ad sales.