Advanced Data Insights Analyst III (Marketing Analytics)

Expedia, Inc.; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a talented Advanced Data Insights Analyst to join their Marketing Measurement Analytics team. This pivotal role involves leveraging advanced analytics to enhance Marketing Mixed Model operations, solve complex business challenges, and drive actionable insights. As a key contributor, you will extract data from diverse sources, apply statistical techniques, and collaborate with stakeholders to refine models and strategies. Join a forward-thinking company that values inclusive hiring and offers a vibrant culture, where your expertise will shape the future of travel.

Qualifications

• 7+ years of experience in marketing analytics or a similar role.
• Proficiency in R, Python, and SQL for data analysis.

Responsibilities

• Extract and combine data from multiple sources for analysis.
• Apply statistical techniques like regression and A/B testing.

Skills

R

Python

SQL

Statistical Techniques

Problem-Solving

Communication Skills

Stakeholder Management

Machine Learning Fundamentals

Education

PhD in Mathematics

Master's in Science

Bachelor's in Related Field

Job description

Advanced Data Insights Analyst III (Marketing Analytics)

Introduction

The Traveler Business Team at Expedia Group focuses on building and driving growth for our global consumer brands such as Expedia, Hotels.com, and Vrbo. This team develops strategies, manages investment priorities, and oversees P&L accountability, working collaboratively across the organization.

Role Overview

The Marketing Measurement Analytics team seeks a high-performing individual contributor responsible for maintaining and enhancing Marketing Mixed Model (MMM) operations. The role involves applying advanced analytics, best practices, and innovative processes to solve complex business challenges and uncover opportunities.

Key Responsibilities

1. Extract and combine data from multiple sources for modeling and analysis.
2. Review and challenge MMM concepts and outputs using marketing and business knowledge.
3. Collaborate with stakeholders to clarify questions and improve feature selection.
4. Apply statistical techniques including regression, ANOVA, and A/B testing.
5. Design measurement approaches, interpret results, and refine models.
6. Guide and mentor colleagues on statistical methods.
7. Develop data models, create visualizations, and communicate findings effectively.
8. Build and optimize data pipelines, ensuring compliance with legal standards.
9. Write efficient, shareable code for data analysis and reporting.
10. Engage with stakeholders to translate insights into actionable strategies.

Qualifications

1. Degree in Mathematics, Science, or related field (PhD, Masters, or Bachelors).
2. 7+ years of relevant experience or 4+ years in a similar role.
3. Proficiency in R, Python, or SQL for data analysis and visualization.
4. Experience with MMM and incrementality testing.
5. Strong problem-solving, communication, and stakeholder management skills.
6. Knowledge of machine learning fundamentals.

Additional Information

We support inclusive hiring and provide accommodations for applicants with disabilities. Join our award-winning culture and contribute to shaping the future of travel.