Ads Measurement Analyst, UK

Netflix; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

Netflix is seeking an Ads Measurement Analyst for the UK to join the Ads UK Measurement team. The role collaborates with sales, marketing, data science, and vendor partners to deliver rigorous research and actionable insights about Netflix Ads audience reach and frequency across TV and digital media.

The ideal candidate has 3+ years in media research, hands-on BARB/TechEdge experience, and strong project management skills to deliver timely, high-quality outputs in a fast-paced environment.

Qualifications

• 3+ years of experience in media research, including streaming, TV, digital media, or related sectors.
• Hands-on expertise with BARB and TechEdge measurement systems.
• Experience across both TV and digital media.
• Experience with advertising effectiveness measurement (reach, frequency, brand lift, MMM, A/B testing).
• Experience with questionnaire scripting for campaign studies.
• Knowledge of the advertising landscape across media channels, ideally TV-focused.
• Ability to manage projects independently with strong attention to detail.
• Strong organizational skills and ability to implement efficient processes.

Responsibilities

• Partner with the Advertising Sales team and respond to day-to-day measurement requests.
• Produce research and insights for advertisers on audience insights, reach and frequency, campaign verification, and measurement.
• Use proprietary and syndicated tools to create regular reporting on Netflix Ads audience, including Barb data comparisons.
• Advocate for TV advertising and communicate benefits of Netflix Ads audience.
• Manage end-to-end study processes with third-party vendors and present findings to agency partners.

Skills

BARB expertise

TechEdge knowledge

TV & digital media

advertising effectiveness

questionnaire scripting

project management

stakeholder relationships

Tools

GWI familiarity

Job description

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The core Netflix Ads team is charged with building a new, best-in-class ads organization to establish Netflix as the go-to platform for advertiser partners. The Netflix Ads measurement team is tasked with building industry-leading research for advertisers in support of our broader advertising sales efforts. This role is specifically for the UK. Netflix Ads UK has seen significant growth since launching, and this is an opportunity to join the team during an important stage of that growth.

Netflix’s Ads UK Measurement team is looking for a new Ads Measurement Analyst to join the team. The successful candidate will work cross-functionally with sales, marketing, consumer insights, data science, and our vendor partners. If you are able to manage work independently, maintain strong attention to detail, and work effectively with cross-functional partners, Netflix may be the place for you. To learn more about Netflix’s culture, please read Seeking Excellence.

Key Responsibilities

• Partner with the Advertising Sales team and respond to day-to-day measurement requests.
• Produce research and insights that tell Netflix’s Ads story to the marketplace and advertiser clients in areas such as audience insights, reach and frequency, campaign verification, and campaign measurement.
• Use proprietary and syndicated tools to create regular reporting for stakeholders (both internal and external) on the Netflix Ads audience in comparison to competitors, with a key focus on the Barb Audiences data.
• Act as an advocate for TV advertising by understanding and communicating the benefits of TV advertising and the Netflix Ads audience. Understand and promote the benefits of TV advertising and the Netflix Ads Audience.
• Manage the day-to-day effectiveness study process with third-party vendors from end to end, e.g., sales requests, vendor intake, survey drafting, analysis, and report creation. Present findings to agency representatives where appropriate and in partnership with the team lead.
• Support other team members with advertiser and category-specific learning agendas & playbooks for Netflix.
• General team project management. Project-manage the UK measurement teams' output to ensure all projects are delivered on time and to a high standard. Build and champion processes to promote highly efficient working methods across the team.
• General team admin, including vendor onboarding and vendor management tasks.
• Work with measurement colleagues on regional or global projects where needed.

Experience & Skills

• 3 or more years of experience in media research, including experience in streaming, TV, digital media, or related sectors.
• Proven hands-on expertise with BARB and TechEdge measurement systems and familiarity with syndicated research providers like GWI.
• Experience across both TV and digital media.
• Experience with advertising effectiveness measurement, such as reach and frequency, brand lift, matched-market testing, A/B testing, marketing mix models, and custom campaign effectiveness studies.
• Experience with questionnaire scripting for campaign effectiveness studies.
• Knowledge of the advertising landscape across all kinds of media channels and methods of buying. Ideally, with a TV focus.
• Able to manage projects independently and with strong attention to detail.
• Strong organizational skills, including the ability to build and follow processes that support efficient ways of working.
• Able to adapt to evolving priorities and work effectively in a fast-changing environment.
• Ability to build strong relationships with clients and colleagues and to value diverse perspectives in decision-making.
• Able to interpret data thoughtfully and translate findings into actionable insights.
• Able to interpret data thoughtfully and translate findings into actionable insights.

Inclusion

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversitybuilds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.